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Home My WebLink About1994-01-10 - Agendas - Final MEETING NOTICE The Advertising and Promotion Commission will meet on Monday , January 10 , 1994 at 2 : 00 p . m . in the Chamber of Commerce Conference Room . ADVERTISING AND PROMOTION COMMISSION January 10 , 1994 2 : 00 p . m . Chamber of Commerce I . Call to Order A . Election of Chairman B . Appointment of A & P Commissioner II . Reports A . Approval of Minutes B . Financial - Ben Mayes C . Convention and Visitor Activity - Marilyn Johnson 1 , Autumnfest TourismiSurvey 2 , 1993 Annual Report D . Blackwood /Martin Agency Report - Susan Stirewalt E . Convention Center Study Committee - Bill Clodfelter III . Old Business A . C . C . E . - Donnie Dutton / IV . New Business / A . 1994 Henry Awards V . Adjourn V1 Y^� a ADVERTISING AND PROMOTION COMMISSION COY KAYLOR , JR . ( term expires 4 / 1 / 96 ) 2908 N . College Fayetteville , Arkansas 72703 phone 442 - 9664 ( b ) 443 - 4774 ( h ) BILL CLODFELTER ( term expires 4 / l / 94 ) Clarion Inn 1255 South Shiloh Fayetteville , Arkansas 72701 phone 521 - 1166 ( b ) JOE FENNEL ( term expires 4 / 1 / 95 ) 1655 Woolsey St , Fayetteville , Arkansas 72703 phone 521 - 0194 ( b ) 521 - 0337 ( h ) JIM WASELUES ( term expires 4 / 1 / 96 ) 1018 Canterbury/ Leverett ''• Fayetteville , Arkansas 72701 phone 521 - 3637 ( b ) 443 - 8775 ( pager ) 521 - 7591 ( h ) MAYOR FRED HANNA ( term indefinite ) City of Fayetteville 113 W . Mountain Fayetteville , Arkansas 72701 phone 575 - 8330 ( b ) 443 - 4980 ( h ) FRED VORSANGER ( term indefinite ) 1315 Ridgeway Fayetteville , Arkansas 72703 phone 575 - 8618 ( b ) 443 - 4293 ( h ) WOODY BASSETT ( term indefinite ) 1555 Sunset Place Fayetteville , Arkansas 72701 phone 521 - 9996 ( b ) 521 - 6069 ( h ) FAX 521 - 9600 WHY DOES THE A & P EXIST? i In 1992 , the A & P Commission in its Strategic Marketing Plan for the Visitor Market said its purpose was : to administer the hotel /motel tax to generate more hotel /motel tax to use the funds for the betterment of Fayetteville to promote Fayetteville to bring visitors to Fayetteville Legislation created the A & P Commission with the passage of the HMR tax in Fayetteville . In 1993 , the state legislature changed the make - up of the Commission to include : 4 hotel , motel or restaurant owners or managers , 2 members of the city council , and 1 member from the public at - large . ' The Mayor shall designate one Commission/ Council member to serve in the at- large position until July 1 , 1994 . At that time , the Commission will recommend to the City Council a replacement who will serve a four year term . The commission is the body that determines the use of the city advertising and promotion fund . All HMR funds shall be used : 1 ) for advertising and promoting the city and its environs 2 ) for the construction , reconstruction , equipment , improvement , • maintenance , repair , and operation of a convention center 3 ) for the operation of tourist promotion facilities in the city 4 ) The A & P Commission may engage such personnel and agencies necessary to conduct its business HMR funds can be used : 1 ) for funding of the arts 2 ) for operation of tourist - oriented facilities ( theme parks and family entertainment facilities ) 3 ) for construction , reconstruction , repair , maintenance , improvement , equipping and operation of public recreation facilities and for the payment of bonds Taxes shall not be used for : 1 ) general capital improvements within the city 2 ) costs associated with general operation of the city 3 ) general subsidy of any civic group or chamber of commerce However , the A & P Commission may contract with any group to provide actual services that are connected with tourism events or conventions . Linda Burris Dare 7 �Baed`� R�- (SOuaaa Listed below are four important reasons why I would make a very good estptayee. 1. Experience - In fourteen years as a member of the Russellville City Council and a short term as acting Mayor, I have gained a better knowledge of the workings of city government than any other person. The critical issues 1 have faced formed a basis that will assist me in directing industry to interface with county and municipal governments. 2. Relationships and contacts - I count as personal friends many people in the public and private sector throughout Arkansas and the surrounding states. I have developed these relationships while serving on various boards and committees of organizations comprised principally of elected state, county and municipal officials. 3. Leadership - I am a pro-active person rather than reactionary person. Industry and government 's working relationships in the future will depend upon a liaison .: that not only tries to anticipate change, but a liaison that, afrer careful deliberation, causes change to happen. 4. Dedication to task - Upon accepting any responsibility, I have demonstrated in all of my service to the community my ability to devote all of my tireless energy to the completion of those objectives. Whatever the challenge undertaken, as an employee, 1 will devote the necessary effort to deal with the situation effectively, Because of my experience, contacts, leadership abilities, and dedication to tasks, I know that I can make a valuable contribution to any organization that interacts with state and local governmental bodies. Linda B. Dare I . I i Linda Burris Dare _ � �P7z70i �- (50Vg6}1-9295 03 RESUM$ EDUCATION: Arkansas Tech University Two year, General Studies Computer Workshop, 1987 Hadfield Real Estate School, 1987 Arkansas Institute of Politics and Government, 1977 Russellville High School, Graduated 1963 EXPERIENCE: 1988 to Sales Associate Sept 1990 Russellville Realty Russellville, Arkansas Listing and marketing commercial and residential properties. Responsible for all news media advertisement. • 1987-1988 License Clerk Arkansas Department of Finance & Administration Russellville, Arkansas Responsible for Motor Vehicle licensing and registration in Pope county. 1965-1967 Substitute Teacher Russellville Public Schools Russellville, Arkansas I was qualified to substitute teach all subjects, grades 6 through 12. GOVERNMENTAL INVOLVEMENT: 1977 to Elected to Russellville City Council Sept. 1990 Project involvement: Acting Mayor, January 1986 - April 1986 Administered budget in excess of $1.8 million. Directed 103 i. employees in their jobs. I Parks and Recreation Commission, 1977-1982, 1990 (Budgets of $ 170,000 +) Linda Burris Dare *f 46� Sesta / 295 7270.1 144 (501) 6314293 Directed planning of 403 .acres of City Parks. Administered recreation programs that involved citizens of Pope County. Setup a summer recreation program for 600 + students, using school and city facilities and school personnel. City Corporation Liaison, 1988-1989 City Corporation is the city owned water operation and sewer operation. I was responsible for coordinating the interaction between the two organizations. Major projects included the construction of a new $3.5 million water treatment plant, capable of producing more than 13 million gallons of water per day; the commencement of construction of the two additional water storage tanks, increasing the city's storage capacity by 40 %; the study of various raw water sources to augment our present supply from the Illinois Bayou; the development of a waste water system collector to serve a recently annexed area of our city which includes 15 % of our population; the initiation of a new city waste water pretreatment program to respond to the dynamics of the Clean Water Act. • During 1989, City Corporation's customer base grew to more than 8,500 water customers and more than 7,400 waste water customers, including 46 industries. The combined revenue from both systems exceeded $4. 1 million and the combined plant value grew above $28 million. "Ile development of high quality water and waste water service is among the highest priorities. This emphasis has caused me to become acutely aware of the relationship between the availability of quality utility service and industrial interest in Arkansas communities. Fire Department Commissioner, 1987 Established a $400,000 budget; worked with 20 full-time employees and 10 part-time as a mediator between employer and employee grievances. Police Department Commissioner, 1985-1986 Worked with Police Department personnel in making a budget of $654,429 and administering budget. Daily contact with the Police Chief during two year term. Chairman, Russellville Planning Commission, 1983-1985 Presided over meetings that regulate zoning and planning for community of 17,000 plus citizens within 25 square miles. -2. Linda Burris Dare �= J 491� i-- 72 �sot) 7o � • �2ogeArkansas S<o3 &f-IM a Developed and implemented annexation and zoning plan for approximately 100 square miles of newly annexed land. Board of Adjustments, 1982-1984 Chairman of a 6 member board that regulated zoning laws. Street Commissioner, 1983-1984 Prepared budget of $708,768 for Street Department. Planned where to place new streets and improve existing streets. Developed a new Master Street Plan for projected growth areas of the city. Animal Control Commissioner, 1979-1980 Setup an animal control program. Planned construction and located site to build a new animal containment building. Community Development Block Grant Program, 1977-1980 Administered a $630,000 program. Planned and presided over public hearings and meetings associated with the HUD Program. • Municipal Court System Planned and implemented a program where youth up to age 18, as first time offenders, could appear in municipal court with their parents and work off the fine at the Ambulance Service or Fire Station, thereby keeping violations off the youth's record. SPECIAL Member special task force on Nuclear One Power Plant for Governor Clinton COIvIIvIITTBES : following the Three Mile Island incident. Textbook Committee - Russellville High School - replacement of text books, 1980-85 MEMBERSHIPS : First United Methodist Church Arkansas Municipal League - Outstanding Member, 1978 American Legion Auxiliary American Contact Bridge Association Arkansas River Valley Duplicate Bridge Club Community Concert Association REFERENCES : Personal and Professional See Attached Page • -3- Linda Burris Dare ` EngeFa, Arkansas (501) 6313293 J ! _250,3 REFERENCES : State Representative L.L (Doc) Bryan 305 S. VanCouver Street Russellville, AR 72801 (501) 968-1475 Mayor John Sampier 300 West Poplar Rogers, AR 72756 (501) 621-1171 Ron Russell Executive Vice President Arkansas State Chamber of Commerce, AIA PO Box 3645 Little Rock, AR 72903 (501) 374-9225 • -4- The following are responses to items 1 and 2 from the preceding Advertising and Promotion application form . 1 . Attached is a brief history of my past employment and associated activities . I served in a similar capacity in St . Cloud , Minnesota , where I was a commissioner of the first Tourism and Convention Development Commission and participated in the creation of the criteria and application requirements . Being a new member of the community , as well as a "new player" in the region ' s hospitality industry , I inherit a vested interest in the city ' s advertising and promotion effort . I have had many opportunities in recent years to be associated with various civic events , as well as conventions and conferences and feel I can offer valuable information to the challenges that the commission is faced with . 2 . I would like the opportunity to be involved in enhancing the Fayetteville area ' s promotion effort . My family and I are very excited to be in this area and • have valued the wonderful experiences Fayetteville has to offer . As a hotelier , directly affected by Fayetteville ' s overall success , I want to have the opportunity to play a part in it ' s continuing development . 3W ® G Wyamow 9(D 0= Me? ®telM Q3® IlD44Q�� WORK EXPERIENCE GENERAL MANAGER 9/90 - 9/92 Sunwood Inn and Convention Center St . Cloud , Minnesota 230-room full -service convention center in central Minnesota generating 3 . 6 million in annual revenue . ASSISTANT GENERAL MANAGER 11 /89 - 9/90 Best Western Ramkota Inn Sioux Falls , South Dakota 240-room full-service convention center in eastern South Dakota generating 5 . 6 million in annual revenue . ASSISTANT GENERAL KkNAGER/FOOD & BEVERAGE DIRECTOR 11 /87 - 11 /89 • Canterbury Inn Shakopee , Minnesota 175-room full-service hotel generating 2 . 8 million in annual revenue . ASSISTkNrr GENERAL MANAGER 7/85 - 11 /87 Holiday Inn Burnsville , Minnesota 147-room full -service hotel generating 2 . 7 million in annual revenue . NIGHT AUDITOR/FRONT DESK SUPERVISOR 6/83 - 7/ 85 Best Western Thunderbird Motel Bloomington , Minnesota 257-room full-service convention hotel . NIGHT AUDITOR 2/83 - 6/83 Red Roof Inn Burnsville , Minnesota 85-room limited service property . E EDUCATION Reede Gray Elementary School •, Redwood Falls , Minnesota Redwood Falls High School Redwood Falls , Minnesota F & B Management Program Holiday Inn University Olive Branch , Mississippi ACCOMPLISHMENTS *Certified Food & Beverage Executive through Educational Institute *Steering committee member for Educational Institute *Advisory Board member for Educational Institute *St . Cloud Area CVB Advisory Board member *St . Cloud Tourism and Convention Development Commissioner *Minnesota Hospitality Association Joint Legislative Cmte member *Municipal Metro Affairs Division member *Legislative Affairs Division member • GROUP : ADVERTISING &PROMOTION COMMISSION • DATE : November 15 , 1993 PRESENT : Coy Kaylor Woody Bassett Joe Fennel Steve Ward Fred Hanna Marilyn Johnson Bill Clodfelter Ben Mayes Jim Waselues Susan Stirewalt ABSENT : Fred Vorsanger CALL TO ORDER : The meeting was called to order by Chairman Coy Kaylor at 2 : 00 p . m . at City Hall , Room 326 . MONTHLY REPORTS : MINUTES : Motion by Bassett , second by Clodfelter to approve the minutes of the October meeting and October retreat as mailed . Motion carried . FINANCIAL : Ben Mayes presented the financial report . HMR collections increased 22 . 20 % over 1992 with collections of $ 67 , 710 in October . Year to date increase is up • 11 . 93 $ . Budget total expenses to date are $ 425 , 838 . One bus has been found and delivered to the city at a cost of $ 17 , 500 . The bus is presently being painted and will be in operation November 24 , Ozark Transit will provide the drivers at a cost of $ 12 . 35 per hour for the driver . Lights purchased by the A & P Commission are being put up on the square . Electrical work has been completed at an additional cost of $ 4 , 500 . Motion by Bassett to pay for the extra $ 4 , 500 . Second by Hanna . Motion carried ( 4 for , 2 against ) Motion by Clodfelter , second by Hanna to approve the financial report . Motion carried . ACTIVITY REPORT : Marilyn Johnson reviewed activities of Lights of the Ozarks festival . Interviews have been completed for 1994 with Successful Meetings and Arkansas Business magazines . Work is beginning to pay off with tours . Because of the moving of Chamber offices , 800 number inquiries were not available . Moved by 'Fennel , second by Bassett to approve the Convention Visitor Report . Motion carried . BLACKWOOD MARTIN AGENCY REPORT - Susan Stirewalt reviewed the • mission statement . Evaluation of 1993 placement resulted in the recommendation to drop television advertising in the Tulsa and Springfield markets . Brad Ruth presented the 1994 media plan and placement . Motion by Fennel , second by Bassett to approve media plan for Spring / Summer 1994 . Motion carried . OLD BUSINESS : 1994 BUDGET - After the announcement that Fayetteville did not get the Slo -pitch world tournament , it was removed from the budget . A request from the Parks Department to help them produce a parks brochure was included in the budget . Motion by Hanna to approve the 1994 budget with above changes . Second by Bassett . Motion carried . CONVENTION CENTER/ EXHIBIT HALL STUDY COMMITTEE - Chairman Kaylor appointed the following the committee : Randy Rhine Bill Mitchell Fred Vorsanger Bill Clodfelter , chairman Jim Waselues Coy Kaylor OTHER BUSINESS : Clodfelter moved that no meeting be held in December . Second by Hanna . Motion carried . Kerry Walden , intern with the Chamber , was introduced . She is completing demographics of Autumnfest attendees which will be available for A & P Commission shortly . Motion to adjourn by Clodfelter , second by Waselues . Motion carried . Respectfully submitted , 7batii 9&hA` Marilyn Johnson Director Convention and Visitor Development • City of Fayetteville, Arkansas \A&PEXP Advertising & Promotion Commission Financial Report - Expenditures For the Eleven Months Ending November 30, 1993 Annual YTD November Budget Expenses Remaining Expenses City Advertising & Promotion (BMA) $ 200,000 $ 179,500 $ 20,500 25,202 Audit Expense 500 46 454 Collection Expense 26,972 27,069 (97) 21975 Convention Development 90,000 0 90,000 Convention Services 51000 0 5,000 Special Projects KUAF 21500 2,500 0 Square Tree Replacement 11000 1 ,000 0 AAAA State Baseball Tournament 11400 1 ,400 0 Henry Awards - Gov. Conference 500 500 0 Joe Martin Memorial Stage Race 11025 11025 0 Attractions Video Production 710 710 0 Arkansas Poultry Federation 21000 21000 0 Mayor's Conference on Tourism 31995 1 ,687 21308 Headquarter House Brochures 11200 1 ,200 0 Air Museum - Air Birds 10690 11690 0 American Legion Wood Bat Classic 1 ,742 1 ,742 0 Girls Slow Pitch Softball Tournament 41500 41500 0 NW Ark. Horshoe Pitching Assoc. 2,800 21800 0 Magnet Giveaways 11313 11313 0 NATA Advertising Subsidy 21934 0 2,934 Museum Committee 21000 21019 (19) ° Lights of the Ozarks - Square Electrical 16,500 15,947 553 15,947 Appraisal - Dickson St. Parking Lots 31000 3;000 0 Miscellaneous 71 71 0 Unobligated 120 0 120 New Brochures 30,000 31 ,377 (10377) 800 Telephone Number 10,000 91166 834 833 Hub City Development 51000 49534 466 Festival Support Springfest 60000 61000 0 Music Festival 71000 71000 0 Autumrrfest 61000 61000 0 Grant - Lights of the Ozarks 25,000 51000 20,000 Lights of the Ozarks - Square 51760 5,760 0 5,760 Other Festival Support 240 0 240 Trolley Vehicle & Equipment (2 Trolley/Buses) 70,000 171500 52,500 17$ 00 Gas & Oil (Maintenance) 400 0 400 Operator Contract 90100 0 91100 Custom Paint - Trolley(s) 4,500 16598 21903 1 ,598 Air Museum 50,000 501000 0 • Chamber of Commerce Contract 100,000 100,000 0 TOTAL $ 702.472 S 495,652 S 206.820 $ 69.815 City of Fayetteville, Arkansas Monthly HMR Tax Collections 1991 - 1993 • 1991 1992 1992 1993 1993 Total Total Change Over Total Change Over HMR Taxes HMRTaxes Prior Year HMR Taxes Prior Year January $ 41 ,613 $ 50,826 22. 14% $ 54, 149 6.54% February 39,210 44,489 13.46% 51 ,929 16.72% March 45,080 480140 6.79% 54,606 13.43% April 47,017 58,202 23.79% 61 , 155 5.07% May 50,832 55, 172 8.54% 58,564 6.15% June 48,803 55,826 14.39% 57,092 2.27% July 49, 145 55,276 12.47% 58,219 5.32% August 47,284 55,539 17.46% 70,637 27. 18% September 57,079 59,275 3.85% 68,287 15.20% October 47,951 55,410 15.55% 67,710 22.20% November 51 ,254 68,243 33. 15% 74,385 9.00% December 53,080 52,797 —0.53% 0 . • Total $ 578,348 $ 659, 193 13.98% $ 676,733 go HMR Tax Collections By Month 70 60 so 40 30 zo j to January Februry March April May June July Aug= September Weber November December 1991 1992 1993 \HMRTAX City of Fayetteville, Arkansas W&PEXP Advertising & Promotion Commission Financial Report - Expenditures For the Twelve Months Ending December 31 , -1993 • Annual YTD December Budget Expenses Remaining Expenses City Advertising & Promotion (BMA) $ 200,000 $ 192,605 $ 71395 13,105 Audit Expense 500 46 454 Collection Expense 261972 29,444 (21472) 21375 Convention Development 90,000 10026 88,974 11026 Convention Services 51000 629 4,371 629 Special Projects KUAF 2,500 21500 0 Square Tree Replacement 11000 11000 0 AAAA State Baseball Tournament 1 ,400 11400 0 Henry Awards - Gov. Conference 500 500 0 Joe Martin Memorial Stage Race 11025 11025 0 Attractions Video Production 710 710 0 Arkansas Poultry Federation 2,000 2,000 0 Mayor's Conference on Tourism 1 ,687 1 ,687 0 Headquarter House Brochures 1 ,200 11200 0 Air Museum - Air Birds 11690 15690 0 American Legion Wood Bat Classic 1 ,742 11742 0 Girls Slow Pitch Softball Tournament 41500 41500 0 NW Ark. Horshoe Pitching Assoc. 21800 21800 0 • Magnet Giveaways 11313 11313 0 NATA Advertising Subsidy 30810 3,810 0 30810 Museum Committee 21000 21019 (19) Lights of the Ozarks - Square Electrical 16,500 16,330✓ 170 384 Appraisal - Dickson St. Parking Lots 3,000 3,000 0 Airport Brochure Rack 495 238 257 238 Miscellaneous 71 71 0 Unobligated 11057 0 11057 New Brochures 30,000 319377 (1 ,377) 800 Telephone Number 10,000 9,999 1 833 Hub City Development 51000 4,534 466 Festival Support Springfest 61000 61000✓ 0 Music Festival 71000 71000V 0 Autumnfest 61000 61000✓ 0 Grant - Lights of the Ozarks 25,000 5,000 . 20,000 Lights of the Ozarks - Square 5,760 51760 / 0 Other Festival Support 240 0 240 Trolley Vehicle & Equipment (2 Trolley/Buses) 70,000 17,500 52,500 Gas & Oil (Maintenance) 400 0 400 Operator Contract 91100 0 99100 Custom Work = Trolley(s) 4,500 2,752 11748 11149 Air Museum 50,000 500000 0 • Chamber of Commerce Contract 100,000 1001000 0 TOTAL $ 702,472 $ 519,207 $ 183,265 $ 23.546 City of Fayetteville, Arkansas Monthly HMR Tax Collections 1991 - 1993 1991 1992 1992 1993 1993 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 41 ,613 $ 50,826 22. 14% $ 540149 6.54% February 39,210 44,489 13.46% 51 ,929 16.72% March 45,080 48, 140 6.79% 549606 13.43% April 47,017 58,202 23.79% 61 ,155 5.07% May 50,832 55, 172 8.54% 58,564 6. 15% June 48,803 55,826 14.39% 57,092 2.27% July 49, 145 55,276 12.47% 580219 5.32% August 47,284 55,539 17.46% 700637 27. 18% September 57,079 592275 3.85% 68,287 15.20% October 47,951 55,410 15.55% 67,710 22.20% November 51 ,254 68,243 33. 15% 74,385 9.00% December 53,080 52,797 —0.53% 59,364 12.44% Total $ 578,348 $ 659, 193 13.98% $ 736,097 11 .67% so HMR Tax Collections By Month 70 so a 40 30 ri 20 10 0 January February Mamh April May June July Augurt September October November December D 1991 1992 1993 .f \H M RTAX CITY OF FAYETTEVILLE SCHEDULE OF HMR TAXES DECEMBER 31 ; 1993 • HMR TAX CUMULATIVE PERCENT YEAR COLLECTIONS TOTAL INCREASE 1977 * 90, 102 90, 102 1978 185,514 275,616 105.89% 1979 210,583 486,199 13.51 % 1980 235,547 721 ,746 11 .85% 1981 276,336 998,082 17.32% 1982 303,269 193011,351 9.75% 1983 344,217 11645, 568 13.50% 1984 394,034 210391,602 14.47% 1985 394,818 29434,420 0.20% 1986 437,419 2,871 ,839 10.79% 1987 452,387 393249226 3.42% 1988 470,323 39794,549 3.96% 1989 513,094 41307,643 9.09% 1990 555,694 41863,337 8.30% 1991 578,348 5,441 ,685 4.08% 1992 659,193 63100,878 13.98% 1993 736,097 61836,975 11 .67% Average increase from 1978 to 1993: 11 .22% * Partial year, collections for 6 months 800 HMR Tax Revenues 700 Wim: v�- a�"9: 600 g 900 RON $ 400 300 200 RIM 100 , Elly r P. 11. {] � a 1= �-� _ � € I *w r wal�66 � E I� ie" I;°.pp I1 �n ua _ € � � p*`p-" {3I9g "'rs ' Ii $a I IIu • 0 1976 1979 1980 1981 1982 1983 1984 3985 1966 1987 1988 1989 1990 1991 1992 1993 Year \HMRSCHED.WK3 ACTIVITY REPORT • NOVEMBER & DECEMBER , 1993 800 NUMBER November 1993 : 588 November 1992 : 302 December 1993 : 313 December 1992 : 208 1993 YTD : 6712 1992 YTD : 5014 INQUIRY RESPONSES Nov . Tourist - 85 1993 YTD -. 4245 Dec . Tourist - 70 Nov . Advertising Response - 861 1993 YTD - 19 , 211 Dec . Advertising Response - 527 Nov . Relocation - 267 1993 YTD - 4082 Dec . Relocation - 220 CONVENTION ACTIVITY Conventions - Southern Deans and Directors Meeting - Apr ' 94 Trial Advocacy Conference Benthological Society Assisted - Downtown Celebration of Lights ceremony Light of the Ozarks • Jingle Bell Jog AAA Auto Club Jaycees Walk Across America - April ' 94 Attended - Downtown Fayetteville Unlimited meeting Square Gardens Committee meeting Trolley meeting with Ben Mayes and Taunya Kopke Convention Study Group Reception for " The Lone Rider " crew and cast Interviews with KHOG-TV 29 / 40 KFSM-TV 5 KTUL-TV 6 , Tulsa Monthly master Calendar of Events printed in Northwest Arkansas Times Tours - Shepherd ' s Center ( seniors ) preplanning for Apr ' 94 Dallas Garden Club tour preplanning for spring 194 D & K Fun Tours , Comstock Park , MI HMR COLLECTION COMPARISON November 1993 : $ 74 , 385 November 1992 : $ 68 , 243 Percent Increase 22 . 208 December 1993 : $ 59 , 364 December 1992 : $ 52 , 797 Percent Increase 12 . 448 YTD 1993 : $ 736 , 097 YTD 1992 : $ 659 , 193 Percent Increase 11 . 678 800 NUMBER SUMMARY 1993 93 YTD 1992 92 YTD JANUARY 145 145 108 108 FEBRUARY 248 393 198 306 MARCH 377 770 131 437 APRIL 1328 2098 870 1307 MAY 804 2902 360 1667 JUNE 495 3397 349 2016 JULY 529 3926 463 2479 AUGUST 417 4343 498 2977 • SEPTEMBER 515 4858 810 3787 OCTOBER 953 5811 717 4504 NOVEMBER 588 6399 302 4806 DECEMBER 313 6712 208 5014 • 1 • Advertising Inquiry 1993 JAN FEB MAR APR MAY JUN JUL AG SEP OT NV DEC 12 / 30 / 93 AM AT 644 156 86 52 68 110 150 AW 83 46 8 BT CMW 917 94 35 12 CR CS DR DS FC HA 418 263 228 MK ML 129 112 49 11 11 3 NA 186 98 267 57 258 28 14 171 45 SL 843 724 193 99 77 273 433 152 60 SM 4 11 4 TD TG 63 473 269 59 26 51 109 278 211 41 TP 111 340 27 68 75 26 33 190 19 76 • TR 3 TV VUS 703 288 97 1185 234 134 43 543 158 55 WB 602 1327 156 PT 362 298 739 589 200 390 150 193 179 250 USA 6 MISC 23 77 Tot . 63 366 4407 4482 2373 2047 892 . 699 747 1747 861 527 AM - Assoc . Management ML - Midwest Living AT - Arkansas Times NA - NATA AW - AAA World SL - Southern Living BT - Bus Tours SM - Successful Meetings CMW - Celebrate Midwest TD - Today CR - NTA Courier TG - South . Living Travel CS - Convention South TP - Trip DR - NTA Directory TR - Tours DS - Destinations TV - Televison FC - Family Circle VUS - Vista USA HA - Home & Away WB - Cranford , Johnson MK - ABA Marketer PT - P & T Via USA - USA Weekend TOURIST INQUIRY 1993 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC • AL 6 9 7 6 7 7 5 8 3 11 3 2 AK 0 0 0 0 0 0 0 0 0 1 0 0 AZ 3 2 5 8 3 2 3 0 2 1 1 3 AR 34 36 130 114 43 48 29 46 49 33 12 14 CA 32 24 31 42 22 ' 13 14 23 13 10 6 5 CO 8 5 5 5 0 2 3 0 4 3 0 0 CT 0 4 0 4 1 1 1 1 1 2 0 1 DE 1 0 0 1 0 0 0 1 0 0 0 0 DC 0 0 0 0 0 0 0 1 0 0 0 0 FL 12 21 10 19 11 7 7 15 9 5 1 1 GA 2 5 7 4 3 8 2 7 2 2 0 1 HI 0 1 0 0 0 0 0 0 0 0 0 0 ID 1 1 3 2 0 0 2 1 0 1 1 1 IL 8 10 38 61 8 8 7 16 8 3 2 0 IN 4 7 16 9 3 4 2 4 0 1 2 1 IA 6 18 31 18 6 5 4 6 1 2 1 1 KS 7 8 41 40 11 17 16 6 9 8 2 0 KY 1 6 19 4 1 0 1 3 1 1 1 2 LA 11 16 21 41 35 28 21 27 31 13 1 2 ME 1 0 0 0 0 0 0 1 0 0 0 0 MD 2 3 1 1 4 1 0 1 0 0 1 0 MA 3 2 1 3 1 1 0 2 3 1 1 0 MI 7 7 30 8 2 2 3 3 2 2 1 2 MN 6 12 45 35 4 4 1 5 2 7 2 3 MS 5 1 3 16 5 9 7 3 2 2 2 2 • MO 7 13 94 60 15 16 21 15 41 13 5 4 MT 1 1 0 1 0 0 1 0 0 1 0 0 NE 5 7 5 11 2 1 1 2 1 0 2 0 NV 2 0 1 3 0 0 1 1 0 0 0 0 NH 3 0 1 2 0 0 0 2 1 0 0 0 NJ 5 1 6 5 4 1 3 1 3 3 0 2 NM 3 0 7 2 2 1 3 2 1 4 1 0 NY 7 2 8 7 5 3 7 5 5 3 5 2 NC 5 1 2 5 2 3 4 7 6 1 0 3 ND 0 1 2 4 0 1 1 0 1 1 0 0 OH 8 4 30 18 2 7 5 7 1 0 2 0 OK 16 29 57 95 21 28 15 24 26 24 7 2 OR 1 0 0 6 1 0 0 2 1 2 0 1 PA 0 2 1 4 0 1 2 5 0 2 0 1 PR 0 0 0 0 0 0 0 0 0 0 0 0 RI 0 0 0 0 0 2 1 0 1 0 0 0 - SC 5 0 3 2 3 3 2 16 0 0 0 0 SD 0 2 15 2 0 3 0 1 0 1 0 2 TN 7 4 7 9 7 8 4 6 3 0 0 0 TX 33 55 104 125 76 63 31 70 71 81 18 5 UT 0 0 0 0 0 0 0 0 0 0 0 0 VT 1 0 2 1 0 0 0 1 0 0 0 0 VA 10 3 15 4 5 0 0 8 2 2 3 3 WA 3 3 5 5 3 0 0 5 0 1 1 0 WV 1 0 4 2 0 5 1 0 1 0 0 0 WI 5 3 33 17 3 3 2 4 0 0 1 3 WY 1 0 1 1 3 0 0 0 01 11 0 1 • Tot . 289 329 847 832 324 316 233 364 307 249 85 70 RELOCATION INQUIRY 1993 • JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC AL 1 1 5 4 2 3 3 6 5 3 2 2 AK 0 0 1 2 0 2 1 2 0 2 0 0 AZ 4 8 3 14 8 4 6 8 7 9 11 1 AR 20 59 26 96 31 48 39 45 48 30 33 35 CA 16 89 41 105 47 52 48 43 47 41 47 25 CO 5 16 3. 13 8 10 9 5 2 3 8 4 CT 0 2 0 5 1 2 2 2 2 1 4 0 DE 0 0 0 0 2 3 0 0 0 0 1 1 DC 0 0 0 0 1 2 0 0 3 1 0 0 FL 11 19 9 22 18 7 19 26 16 25 11 15 GA 6 3 2 4 4 4 2 3 3 3 3 2 HI 1 1 0 0 0 1 3 2 3 0 2 0 ID 1 3 1 5 0 2 1 0 1 1 2 1 IL 10 17 12 35 16 18 15 11 12 11 11 7 IN 0 5 4 4 5 3 4 3 3 4 4 2 IA 1 10 5 6 9 5 5 4 3 5 4 3 KS 5 9 7 13 8 6 6 4 9 8 6 8 KY 5 2 0 0 2 2 1 2 0 0 0 0 LA 10 12 4 15 4 13 9 13 14 13 10 2 ME 0 3 0 0 0 2 0 1 1 0 0 0 MD 0 6 1 2 3 4 2 1 4 1 0 3 MA 0 5 5 5 0 3 1 4 3 0 2 2 MI 0 8 8 18 5 3 12 4 4 5 2 2 MN 8 19 4 16 5 6 1 3 6 3 8 6 MS 2 9 2 5 9 5 5 3 3 6 6 2 • MO 4 25 20 22 21 15 14 7 12 10 9 7 MT 0 2 0 1 1 2 0 4 0 3 0 0 NE 1 3 4 6 0 1 0 5 2 0 1 3 NV 2 5 4 3 2 1 2 5 0 4 2 1 NH 0 1 0 1 2 2 0 1 3 0 0 1 NJ 1 5 6 9 2 6 4 1 3 2 1 5 NM 3 6 5 7 2 5 5 2 4 4 1 3 NY 3 15 14 16 9 5 8 11 13 10 3 9 NC 1 5 3 10 1 1 1 4 4 2 1 3 ND 0 1 0 0 0 0 0 0 1 1 0 0 OH 4 10 3 12 6 4 4 3 3 5 5 2 OK 16 17 8 37 13 19 11 18 12 13 6 10 OR 1 7 0 5 0 4 3 3 0 2 1 4 PA 2 3 2 6 5 6 4 5 3 4 1 1 PR 0 0 0 0 0 0 0 0 0 0 0 0 RI 0 1 0 2 0 1 1 0 1 0 0 0 SC 3 1 1 1 4 1 1 3 1 2 2 3 SD 0 4 1 3 0 1 0 0 0 0 2 1 TN 4 10 9 8 6 10 5 7 5 6 6 8 TX 20 61 12 51 37 49 33 44 47 45 32 20 UT 0 1 0 1 4 1 1 2 0 0 1 0 VT 0 2 1 4 1 1 1 0 0 2 1 0 VA 2 10 2 5 6 2 5 5 5 3 6 4 WA 2 10 2 10 7 4 5 6 3 4 4 5 WV 0 0 4 0 0 0 2 0 0 0 0 0 WI 2 15 13 23 7 6 10 8 11 5 5 6 WY 0 29 3 0 0 1 0 0 1 1 0 1 Total 176 555 260 632 325 358 314 339 333 303 267 220 i 1993 AUTUMNFEST SURVEY OF TOURISM Fayetteville Chamber of Commerce Prepared By: Kerry L Walden, M.A. University of Arkansas Fayetteville, Arkansas 72701 . December 1993 • 1993 AUTUMNFEST SURVEY OF TOURISM This report presents the findings of a survey completed by visitors at the 1993 Autumnfest festival. The survey was conducted by volunteers from the Fayetteville community from Friday, October 8 to Sunday, October 10. Survey booths were set up at the square, Asbell soccer fields, the University of Arkansas outdoor tennis courts and Barnhill arena. A total of 656 usable questionnaires were returned. . The questionnaire consisted of questions including demographic information, attitudesabout the City of Fayetteville and specific questions about leisure and travel plans. The data from the surveys were analyzed by using the computer program, "Statistical Package For The Social Sciences" (SPSS). This report is divided into three sections. Section One focuses on demographic information, trip purpose and attitudes towards Fayetteville. These data are presented in Appendix A. Section Two looks at the respondents specific travel and leisure plans. These data are located in Appendix B. Section Three is a summary. i • Section One: Demographic Information, Trip Purpose and Attitudes Towards Fayetteville Referring to Appendix A, questions la, lb, 2 and 3 present sex, marital status, age and income of the people who completed the survey. Sixty-one percent (61 %) of the surveyed participants were female and 38% were male. Most were married (56%) and ranged in age from 25-34 (22%). Respondent's incomes were widely dispersed--from less than $ 14,999 to $44,999. Ninety-one percent (91%) of the subjects were white with black, .oriental, hispanic and other showing only minimal representation (n=49). Questions 5 through 12 asked respondents specific questions about the purpose of their trip to Fayetteville. Most people traveled with one other companion (57%) and frequently (55%) without a child. However, 21% of the respondents were traveling with two children. An astounding 91 % of the respondents said that this was not their first trip to Fayetteville and. 74% responded that Fayetteville was their primary destination. Question 18 reported that 88:% of the respondents lived within the state of Arkansas, while 12% did not. When asked how did they hear about Fayetteville, 76% said from a friend or relative. The primary purpose of the respondent's trip was for vacation/pleasure (48%), and 91 % traveled by car (However, this high percentage could come from the wording of the question. Many respondents may have thought this question dealt with only the festival.). • The last part of Appendix A, questions 14 through 17, reflects the respondents' attitude towards Fayetteville and their travel experience. Eighty-five percent (85%) agreed or strongly agreed that their travel experience exceed their expectations, while only I % disagreed. Ninety-six percent (96%) reported being satisfied or very satisfied about their trip, while only one person (.2%) reported being very dissatisfied. Ninety-five percent (95%) said they would likely or very likely recommend Fayetteville to others. Only 3% said they would be unlikely to recommend Fayetteville to others. • Section Two: Travel and Leisure Plans As reported in Appendix B, Section Two reflects specific travel and leisure plans. Respondents were asked their primary travel destination, the cities they visited, and the activities .they participated in. These data are reported depending on whether the respondents resided in Arkansas or not. Table 1 presents the primary travel destination when it was not Fayetteville. Table 2 reveals what other cities, if any, the person planned to visit while traveling. Respondents were allowed to choose as many as were appropriate from the Est presented in the table. Table 3 presents the answers to activities which people planned to participated while on this trip. As before, respondents were allowed to choose as .many activities from the list as appropriate. • • 3 Summary As pointed out above, most of the respondents come from the state of Arkansas and many were from Fayetteville. Several interesting findings were: • respondents at the festival were mostly married and without children; • between the age of 35-44; • with an income of $ 14,999 or less; • this was not their first trip to Fayetteville; • Fayetteville was their primary destination; • they had a positive view of the city and • would recommend it to others. 4 a Demographic Information , Trip Purpose and • Attitudes Toward Fayetteville Q1A Sex Valid Cum Frequency Percent Percent Percent male 240 36 . 6 38 . 3 38 . 3 female 387 59 . 0 61 . 7 100 . 0 29 4 . 4 Missing Total 656 100 . 0 100 . 0 Valid cases 627 Missing cases 29 --------------------------.. ...............-........------...... --- Q1B Marital status Valid Cum Frequency Percent Percent Percent single 181 27 . 6 30 . 5 30 . 5 married 335 51 . 1 56 . 4 86 . 9 widowed 16 2 . 4 2 . 7 89 , 6 divorced 62 9 . 5 10 . 4 100 . 0 62 9 . 5 Missing Total 656 100 . 0 100 . 0 Valid cases 594 Missing cases 62 ------------------------------------- -------------------------------- Q2 Age Valid Cum Frequency Percent Percent Percent 18-24 97 14 . 8 15 . 2 15 . 2 25-34 141 21 . 5 22 . 1 37 . 3 35- 44201 30 . 6 31 . 5 68 . 8 45-54 137 20 . 9 21 . 5 90 . 3 55- 64 37 5 . 6 5 . 8 96 . 1 65+ 25 3 . 8 3 . 9 100 . 0 18 2 . 7 Missing Total 656 100 . 0 100 . 0 Valid cases 638 Missing cases 18 • 6 i Q3 Income • Valid Cum Frequency Percent Percent Percent 14 , 999 or less 173 26 . 4 29 . 9 29 . 9 15-24 , 999 115 17 . 5 1919 49 . 7 25- 34 , 999 99 15 . 1 17 . 1 66 . 8 35- 44 , 999 71 10 . 8 12 . 3 79 . 1 45-54 , 999 44 6 . 7 7 . 6 86 . 7 55+ 77 11 . 7 13 . 3 100 . 0 77 11 . 7 Missing ------- ------- ------- Total 656 100 . 0 100 . 0 Valid cases 579 Missing cases 77 -- --------------------- ----------------------------------------------- -- Q5A How many are in your travel party? Valid Cum Number Frequency Percent Percent Percent 0 2 . 3 . 3 . 3 1 72 11 . 0 12 . 1 12 . 5 2 341 52 . 0 57 . 4 69 . 9 3 73 11 . 1 12 . 3 82 . 2 4 73 11 : 1 12 . 3 94 . 4 5 14 2 . 1 2 . 4 96 . 8 6 11 1 . 7 1 . 9 98 . 7 7 2 . 3 . 3 99 . 0 8 5 . 8 . 8 99 . 8 • 9 1 . 2 . 2 100 . 0 . 62 9 . 5 Missing ------- ------- ------- Total 656 100 . 0 100 . 0 Valid cases 594 Missing cases 62 . ......... Q5B How many children are in your travel party? Valid Cum Number Frequency Percent Percent Percent 0 275 41 . 9 55 . 3 55 . 3 1 84 12 . 8 16 . 9 72 . 2 2 102 15 . 5 20 . 5 92 . 8 3 24 3 . 7 4 . 8 97 . 6 4 7 1 . 1 1 . 4 99 . 0 5 3 . 5 . 6 99 . 6 9 2 . 3 . 4 100 . 0 159 24 . 2 Missing - ------- ------- ------- Total 656 100 . 0 100 . 0 Valid cases 497 Missing cases 159 ----------------------------- --- ---------------------------------------- • 7