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Home My WebLink About1991-05-06 - Agendas - FinalADVERTISING AND PROMOTION MEETING AGENDA Fayetteville City Hall Room 326 May 6, 1991 3:00 p.m. I. Call to Order II. Minutes of April 4, 1991 Meeting. III. MAPS Committee Selection. IV. Discussion of Special Projects Policy V. Convention Potential. VI. Reports (MRGH, Economic Development, Chamber 1-800 Number, Financial). VII. Fayetteville Vision Discussion. VIII. Convention Recruitment Tape IX. Other Business. X. Adjourn. ECONOMIC DEVELOPMENT REPORT MAY 1991 1. Plant the Town Red 2. •Development of Funding Request Guidelines 3Tour coming - May 9, 10 4. MAPS Sessions - Participants ✓5,. Old Main Rededication - Birthday Party 6. Music Festival Check dv,kD(ca� Tc, _ 7. Development of Handbook for Festivals - City Regulations and Contacts 8. Contract with MRGH 5,604 tJ,5 SD — 4 e Cc5)U&1tJ b Aline c yt ��%�- Ja_dec- a,.-) rxa-ex_, docata-r • • P.O. Box 1424 Fayetteville, Arkansas 72702 501-521.6946 ARTISTIC DIRECTOR/ CONDUCTOR Carlton R. Woods • •• April 30, 1991 Music Festival Funding Request: $5,600 Funds will be spent to print and mail ticket and student recruitment brochures and to record the Festival concerts. Season Ticket Brochure: $ 2,500 Season ticket brochures are distributed at Arkansas Tourist Information centers, six regional Chamber of Commerce offices, through direct mail to selected arts patrons in the tri-state area, and in tourist information display racks throughout Northwest Arkansas. Student Ticket Brochure: $1,600 Student brochures are mailed to college music programs and symphony directors nationwide, and to high school band directors in Arkansas, Missouri, Oklahoma and Texas. In addition to being our major recruiting tool, this brochure reinforces the tremendous national awareness that the National Public Radio broadcasts have created for Fayetteville and the Festival. Recording of Concerts. $1,500 Since 1987, National Public Radio has broadcast several concerts from each Festival on "Performance Today." Recognition by this popular program has fostered national awareness and respect for the excellent quality and scope of the Festival programming. among musicians and patrons alike. Music FEsrivAL IL 1 �. as =,t A OF ARKANSAS P.O. Box 1424 Fayetteville, Arkansas 72702 501-521.6946 ARTISTIC DIRECTOR/ CONDUCTOR Carlton R. Woods • •• April 30, 1991 Music Festival Funding Request: $5,600 Funds will be spent to print and mail ticket and student recruitment brochures and to record the Festival concerts. Season Ticket Brochure: $ 2,500 Season ticket brochures are distributed at Arkansas Tourist Information centers, six regional Chamber of Commerce offices, through direct mail to selected arts patrons in the tri-state area, and in tourist information display racks throughout Northwest Arkansas. Student Ticket Brochure: $1,600 Student brochures are mailed to college music programs and symphony directors nationwide, and to high school band directors in Arkansas, Missouri, Oklahoma and Texas. In addition to being our major recruiting tool, this brochure reinforces the tremendous national awareness that the National Public Radio broadcasts have created for Fayetteville and the Festival. Recording of Concerts. $1,500 Since 1987, National Public Radio has broadcast several concerts from each Festival on "Performance Today." Recognition by this popular program has fostered national awareness and respect for the excellent quality and scope of the Festival programming. among musicians and patrons alike. • • P.O. Box 1424 Fayetteville, Arkansas 72702 501-527-6946 ARTISTIC DIRECTOR/ CONDUCTOR Carlton R. Woods • •• Economic Impact of the Music Festival on Fayetteville Tourists/Patrons In 1990, well over 5.000 patrons attended concert events A survey conducted in 1989 indicates that over 30% of ticket purchasers came from outside Washington County, and of those attendees, 25% were from out of state. Using the same percentages, we can estimate that approximately 1500 (5,000 x 30%) tickets were purchased by out of county visitors in 1990, and 375 by out of staters. If each out of county visitor spent only $5.00 on their Festival related trip to Fayetteville, that would generate at least : 1500 x $5 = $7,500. If only one-third of the Festival's out of state visitors stayed in a motel or hotel for along weekend of concerts, they would have spent an additional estimated $7.500 in Fayetteville. (375/3 = 125 /2 per room x $40/day x 3 days) Participants In 1990. 21 faculty members and 39 students came from outside Northwest Arkansas to participate in the Festival. The faculty members were housed in off -campus apartments, and the students were housed in U of A dorms In 1991. an estimated 15 faculty members and 50 students will be coming from out of town, and will all be housed in apartments Although a few may do some cooking (shopping locally), our experience has been that most of the visiting musicians will eat lunches and dinners in Fayetteville restaurants At $10/ day for meals for 18 days fopr 65 visitors, that will generate approximately $11.700 in restaurant business alone. It is the goal of the Festival to further document these expenditures during the 1991 Festival. MUSIC FESTIVAL f :a- eta.. R. e� ; ,A OF ARKANSAS P.O. Box 1424 Fayetteville, Arkansas 72702 501-527-6946 ARTISTIC DIRECTOR/ CONDUCTOR Carlton R. Woods • •• Economic Impact of the Music Festival on Fayetteville Tourists/Patrons In 1990, well over 5.000 patrons attended concert events A survey conducted in 1989 indicates that over 30% of ticket purchasers came from outside Washington County, and of those attendees, 25% were from out of state. Using the same percentages, we can estimate that approximately 1500 (5,000 x 30%) tickets were purchased by out of county visitors in 1990, and 375 by out of staters. If each out of county visitor spent only $5.00 on their Festival related trip to Fayetteville, that would generate at least : 1500 x $5 = $7,500. If only one-third of the Festival's out of state visitors stayed in a motel or hotel for along weekend of concerts, they would have spent an additional estimated $7.500 in Fayetteville. (375/3 = 125 /2 per room x $40/day x 3 days) Participants In 1990. 21 faculty members and 39 students came from outside Northwest Arkansas to participate in the Festival. The faculty members were housed in off -campus apartments, and the students were housed in U of A dorms In 1991. an estimated 15 faculty members and 50 students will be coming from out of town, and will all be housed in apartments Although a few may do some cooking (shopping locally), our experience has been that most of the visiting musicians will eat lunches and dinners in Fayetteville restaurants At $10/ day for meals for 18 days fopr 65 visitors, that will generate approximately $11.700 in restaurant business alone. It is the goal of the Festival to further document these expenditures during the 1991 Festival.