HomeMy WebLinkAbout139-26 RESOLUTIONPage 1
113 West Mountain Street
Fayetteville, AR 72701
(479) 575-8323
Resolution: 139-26
File Number: 2026-1785
A RESOLUTION TO ADOPT THE FAYETTEVILLE VISION ZERO SAFETY ACTION PLAN
WHEREAS, on July 6, 2023, the City Council passed Resolution 148-23 approving and adopting a Vision Zero Policy
in the City of Fayetteville; and
WHEREAS, Vision Zero is a holistic strategy aimed at eliminating all traffic fatalities and severe injuries suffered by
all road users while increasing safe, healthy, equitable mobility for all; and
WHEREAS, the Vision Zero Safety Action Plan builds on the Northwest Arkansas Regional Vision Zero
Comprehensive Safety Action Plan and provides guidance for Fayetteville’s $33.5 million Vision Zero Strategy, which
received a $25 million grant from the U.S. Department of Transportation’s Safe Streets and Roads for All (SS4A)
program; and
WHEREAS, the Safety Action Plan provides Fayetteville-specific strategies, actions, and priority corridors to improve
safety for all users; and
WHEREAS, the Safety Action Plan aligns with ongoing City initiatives, including Safe Routes to School planning,
Complete Streets implementation, and recently awarded federal SS4A funding for corridor safety improvements; and
WHEREAS, adoption of the Safety Action Plan will give Fayetteville a continued advantage in future SS4A grant
applications; and
WHEREAS, this plan has been reviewed and unanimously approved by the Active Transportation Advisory
Committee and the City Council’s Transportation Committee.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF FAYETTEVILLE,
ARKANSAS:
Section 1: That the City Council of the City of Fayetteville, Arkansas hereby adopts the Fayetteville Vision Zero Safety
Action Plan, a copy of which is attached to this Resolution.
PASSED and APPROVED on June 2, 2026
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Resolution: 139-26
File Number: 2026-1785
Page 2
Approved:
_______________________________
Molly Rawn, Mayor
Attest:
_______________________________
Kara Paxton, City Clerk Treasurer
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Page 1
City of Fayetteville, Arkansas
Legislation Text
113 West Mountain Street
Fayetteville, AR 72701
(479) 575-8323
File #: 2026-1785
A RESOLUTION TO ADOPT THE FAYETTEVILLE VISION ZERO SAFETY ACTION PLAN
WHEREAS, on July 6, 2023, the City Council passed Resolution 148-23 approving and adopting a
Vision Zero Policy in the City of Fayetteville; and
WHEREAS, Vision Zero is a holistic strategy aimed at eliminating all traffic fatalities and severe
injuries suffered by all road users while increasing safe, healthy, equitable mobility for all; and
WHEREAS, the Vision Zero Safety Action Plan builds on the Northwest Arkansas Regional Vision
Zero Comprehensive Safety Action Plan and provides guidance for Fayetteville’s $33.5 million Vision
Zero Strategy, which received a $25 million grant from the U.S. Department of Transportation’s Safe
Streets and Roads for All (SS4A) program; and
WHEREAS, the Safety Action Plan provides Fayetteville-specific strategies, actions, and priority
corridors to improve safety for all users; and
WHEREAS, the Safety Action Plan aligns with ongoing City initiatives, including Safe Routes to
School planning, Complete Streets implementation, and recently awarded federal SS4A funding for
corridor safety improvements; and
WHEREAS, adoption of the Safety Action Plan will give Fayetteville a continued advantage in future
SS4A grant applications; and
WHEREAS, this plan has been reviewed and unanimously approved by the Active Transportation
Advisory Committee and the City Council’s Transportation Committee.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF
FAYETTEVILLE, ARKANSAS:
Section 1: That the City Council of the City of Fayetteville, Arkansas hereby adopts the Fayetteville
Vision Zero Safety Action Plan, a copy of which is attached to this Resolution.
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5/11/2026
Submitted Date
No
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City of Fayetteville Staff Review Form
2026-1785
Item ID
6/2/2026
City Council Meeting Date - Agenda Item Only
Staff recommends approval of a resolution to adopt the Fayetteville Vision Zero Safety Action Plan.
N/A for Non-Agenda Item
Action Recommendation:
Submitted By
Dane Eifling ENGINEERING (621)
Division / Department
Comments:
Purchase Order Number:
Change Order Number:
Previous Ordinance or Resolution #
Approval Date:
Original Contract Number:
6/2/2026
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Mailing address:
113 W. Mountain Street
Fayetteville, AR 72701
www.fayetteville-ar.gov
CITY COUNCIL MEMO
2026-1785
MEETING OF JUNE 2, 2026
TO: Mayor Rawn and City Council
THROUGH: Matt Mihalevich, Active Transportation Manager
Justin Bland, City Engineer
Chris Brown, Public Works Director
Keith Macedo, Chief of Staff
FROM: Dane Eifling, Mobility Coordinator
SUBJECT: Vision Zero Safety Action Plan
RECOMMENDATION:
Staff recommends approval of a resolution to adopt the Fayetteville Vision Zero Safety Action Plan.
BACKGROUND:
Traffic crashes remain a significant public safety issue in Fayetteville and across Northwest Arkansas.
Between 2018 and 2022, 235 people in Fayetteville were killed or seriously injured in traffic crashes, with
vulnerable roadway users—people walking, bicycling, and motorcycling—accounting for a disproportionate
share of severe outcomes.
The Vision Zero Safety Action Plan builds on the Northwest Arkansas Regional Vision Zero Comprehensive
Safety Action Plan, adopted in 2023, and provides guidance for Fayetteville’s $33.5 million Vision Zero
Strategy, which received a $25 million grant from the U.S. Department of Transportation’s Safe Streets and
Roads for All (SS4A) program.
DISCUSSION:
The Safety Action Plan provides Fayetteville-specific strategies, actions, and priority corridors to improve
safety for all users.
Key components include:
• Safe System Approach: A framework that acknowledges human error and prioritizes designing streets
to minimize severe outcomes when crashes occur.
• High Injury Network (HIN): Identification of corridors where fatal and serious injury crashes are
concentrated, allowing for targeted investment.
• Data-Driven Strategies: Emphasis on reducing speeds, improving crossings, enhancing visibility, and
separating users where appropriate.
• Equity Focus: Prioritization of improvements in areas with higher social vulnerability and persistent
poverty.
• Implementation Framework: Action items with timelines, cost ranges, and responsible agencies to
guide execution.
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Mailing address:
113 W. Mountain Street
Fayetteville, AR 72701
www.fayetteville-ar.gov
The plan also aligns with ongoing City initiatives, including Safe Routes to School planning, Complete Streets
implementation, and recently awarded federal SS4A funding for corridor safety improvements.
Adoption of the plan will give Fayetteville a continued advantage in future SS4A Grant applications.
This plan has been reviewed and unanimously approved by the Active Transportation Advisory Committee and
the City Council’s Transportation Committee.
BUDGET/STAFF IMPACT:
None
ATTACHMENTS: 3. Staff Review Form, 4. Fayetteville Vision Zero Safety Action Plan
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NWA Regional
VISIONZERO
October 2025
Safety Action Plan
Fayetteville
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Glossary
AASHTO: American Association of State Highway and
Transportation Officials
ADA: Americans with Disabilities Act
ADT: Average daily traffic
APS Accessible Pedestrian Signals
ARDOT: Arkansas Department of Transportation
CIP: Capital Improvement Plan
CSAP: Comprehensive Safety Action Plan
DOT: Department of Transportation
Design/posted/target speed: The speed at which
people are expected to drive; the target speed should
match the design speed and posted speed limit
FHWA: Federal Highway Administration
FTA: Federal Transit Administration
HIN: High-Injury Network
KSI: Killed or Serious Injury Crash
MODOT: Missouri Department of Transportation
MUTCD: Manual on Uniform Traffic Control Devices
NWA: Northwest Arkansas
NWARPC: Northwest Arkansas Regional Planning
Commission
NACTO: National Association of City Transportation
Officials
ORT: Ozark Regional Transit
PHB: Pedestrian Hybrid Beacon
PROWAG: Public Right-of-Way Accessibility Guidelines
SAP: Safety Action Plan
SS4A: Safe Streets and Roads for All
USEPA: U.S. Environmental Protection Agency
VRU: Vulnerable Road Users
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Information contained in this document is for planning purposes and should not be used for final design of any project. All results, recommendations, concept
drawings, cost opinions, and commentary contained herein are based on limited data and information and on existing conditions that are subject to change. Further
analysis and engineering design are necessary prior to implementing any of the recommendations contained herein.
FEDERAL PARTICIPATION: This notice is in accordance with the Northwest Arkansas Regional Planning Commission (NWARPC) 2045 Metropolitan Transportation
Plan, the Federal Infrastructure Investment and Jobs Act (IIJA) in cooperation with local agencies, the Arkansas Department of Transportation (ARDOT), the
Missouri Department of Transportation (MoDOT), the Federal Highway Administration (FHWA), and the Federal Transit Administration (FTA). This document was
funded in part through grant(s) from the FHWA, FTA, and/or the United States Department of Transportation. The views and opinions of the NWARPC expressed
herein do not necessarily state or reflect those of the United States Department of Transportation.
NORTHWEST ARKANSAS REGIONAL PLANNING COMMISSION NOTICE OF NONDISCRIMINATION POLICY
The Northwest Arkansas Regional Planning Commission (NWARPC) complies with all civil rights provisions of federal statues and related authorities that prohibit
discrimination in programs and activities receiving federal financial assistance. Therefore, the NWARPC does not discriminate on the basis of race, sex, color,
age, national origin, religion or disability, in the admission, access to and treatment in NWARPC’s programs and activities, as well as the NWARPC’s hiring or
employment practices. Anyone with special communication or accommodation needs may contact Nicole Gibbs at (479) 751-7125 ext.106 or email ngibbs@
nwarpc.org. For complaints of alleged discrimination and inquiries regarding the NWARPC’s nondiscrimination policies contact Nicole Gibbs, AICP, Regional
Planner – EEO/DBE (ADA/504/TitleVI Coordinator), 1311 Clayton, Springdale, AR 72762, (479) 751-7125 ext. 106, (Voice/TTY 7-1-1 or 1-800-285-1131) or the following
email address: ngibbs@nwarpc.org. This notice is available from the ADA/504/Title VI Coordinator in large print, on audiotape and in Braille.
If information is needed in another language, contact Nicole Gibbs. Si se necesita informacion en otro idioma, comuniqese Nicole Gibbs, ngibbs@nwarpc.org.
AVISO DE NO DISCRIMINACION DE LA COMISION DE PLANIFICACION DEL NORODSTE ME ARKANSAS
EL NWARPC cumple con todas las disposiciones de derechos civiles de los estatutos federales y autoridades relacionadas que prohiben la discriminacion en
programas y actividades que reciben asistencia financiera federal. Por lo tanto, la NWARPC no discrimina por razoes de raza, sexo, color, edad, origen nacional,
religion o discapacidad, el la admision, el acceso y el tratamiento en los programas y actividades NWARPC, asi como de contratacion de empleados de la NWARPC.
Lasque jas de supuesta discriminacion y consultas sobre la politica antidiscriminatoria de la NWARPC pueden ser dirigidas a Nicole Gibbs, AICP, planificador
regional – EEO/DBE (ADA/504/Titulo Coordinador VI), 1311 Clayton, Springdale, AR 72762, (479) 751-7125, (Voz/TTY 7-1-1 o 1-800-285-1131) o en la siguiente
direccion de correo electronico: ngibbs@nwarpc.org. Este aviso esta disponible en el Coordinador de ADA/504/Titulo VI en letra grande, cinta de audio y en Braille.
Si se necesita informacion en otro idioma, pongase en contacto con Nicole Gibbs, ngibbs@nwarpc.org.
South School Avenue, Fayetteville, AR
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iv | FAYETTEVILLE VISION ZERO PLAN
Acknowledgments
The creation of the Northwest Arkansas Regional
Complete Streets Design Guide would not have been
possible without the dedication of numerous Northwest
Arkansas Regional Planning Commission (NWARPC)
staff, municipal staff from member agencies, elected
officials, and community partners. This effort was
led by the NWARPC, in partnership with the Regional
Complete Streets Working Group. Local funding
support was graciously provided by the Walton Family
Foundation.
Tim Conklin
Nicole Gibbs
Tim Reavis
Luke Aiken
Chris Brown
Dane Eifling
Jonathan Curth
Matthew Mihalevich
Toole Design Group
NORTHWEST ARKANSAS REGIONAL PLANNING
COMMISSION
FAYETTEVILLE CITY STAFF
PROJECT CONSULTANT
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Contents
1. A Paradigm Shift ...........................................................................................2
Vulnerable Users ........................................................................................................................2
What is a Vision Zero Safety Action Plan? ..........................................................................2
The Safe System Approach ......................................................................................................5
Fayetteville’s Role in Achieving Vision Zero in NWA .........................................................6
2. Roadway Safety in Fayetteville Today .......................................................10
Plans, Policies, and Programs ...............................................................................................10
Community Outreach ...............................................................................................................11
3. Safety Analysis ...........................................................................................16
Safety Analysis Findings .........................................................................................................16
Additional Crash Factors ........................................................................................................17
Local Emphasis Areas .............................................................................................................17
Demographic Analysis .............................................................................................................20
4. Strategies and Actions ...............................................................................24
Goals and Objectives ................................................................................................................24
Actions ..........................................................................................................................................24
Action Categories ......................................................................................................................24
What you’ll see here… ..............................................................................................................25
5. Implementation and Accountability ..........................................................36
Systemic Safety .........................................................................................................................36
Road Diets ....................................................................................................................................38
High Priority Corridors .............................................................................................................39
Sharing Responsibility for Vision Zero ...............................................................................48
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Gregg Ave and Sycamore St, Fayetteville, AR
A Paradigm
Shift 1
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2 | FAYETTEVILLE VISION ZERO PLAN
1. A Paradigm Shift
Every year, people in Northwest Arkansas lose family,
friends, neighbors, and colleagues to preventable traffic
crashes on our roads. Between 2018 and 2022, 1,375
people were killed or seriously injured in crashes in the
region, averaging more than five people every week.
During the same time period, 235 people were killed or
seriously injured in crashes in Fayetteville. Across the
state of Arkansas, motor vehicle crashes account for
more than twice the number of deaths as homicides.
For the last century, our transportation system
has been built on the belief that these crashes are
accidents–events no one can fully prevent or predict.
While no one thinks traffic deaths among friends
and family are acceptable, the historical approach
to transportation has taken roadway fatalities as an
unfortunate inevitability rather than a preventable
public health crisis.
Vision Zero is a traffic safety philosophy rooted in the
belief that nothing on our roadways is more important
than a human life. It represents a paradigm shift in
the region’s approach to road safety, beginning with
the simple idea that traffic deaths and serious injuries
are preventable. Since the 1990s, Vision Zero has
been successfully implemented across Europe and in
more than 45 communities in the U.S.—some of which
have now had consecutive years of zero roadway
fatalities. Vision Zero lays out a new set of principles
for engineering roads, educating travelers, and creating
a sense of collective responsibility for transportation
safety.
What’s in this Plan
The Fayetteville Safety Action Plan is a supplemental
resource of the regional effort to implement the Safe
Streets and Roads for All (SS4A) initiative through the
NWA Vision Zero Plan, adopted in June 2023.
This Plan identifies Fayetteville-specific strategies,
actions, and priority locations to eliminate traffic-
related fatalities and serious injuries. It builds on
regional safety analysis and community input to deliver
a coordinated, data-driven roadmap for safer streets.
This includes infrastructure recommendations, policy
guidance, and collaboration strategies tailored to
Fayetteville’s unique transportation context.
Vulnerable Users
When a crash occurs, people walking, bicycling, and
riding motorcycles are more likely to be killed or
seriously injured. Vehicle safety technology has seen
significant advancements in recent decades, with
airbags, anti-lock brakes, and lane-awareness sensors
all working to protect a driver in a crash. Pedestrians,
bicyclists, and motorcyclists however are unprotected
and are especially vulnerable to the impact of a
crash. This Plan is using the National Safety Council’s
definition for vulnerable roadway users that includes
motorcyclists. USDOT does not include motorcycles in
their definition and only includes non-motorized users.
In Fayetteville, vulnerable roadway users (VRUs) were
involved in 1,422 crashes overall, accounting for 10%
of total roadway crashes. However, when analyzing
the most severe crashes, 107 involved a vulnerable
roadway user, accounting for 46% of serious injuries
and fatalities.
What is a Vision Zero Safety Action Plan?
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1. A PARA dIGM S HIFT | 3
Map 1 All Modes Crash Map
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4 | FAYETTEVILLE VISION ZERO PLAN
Map 2 Vulnerable Road Users Crash Map
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1. A PARA dIGM S HIFT | 5
The Safe System Approach
This Plan is Fayetteville’s roadmap to achieving Vision
Zero. It is grounded in the Safe System Approach,
which aims to eliminate fatal and serious injuries by
anticipating human mistakes and minimizing impacts on
the human body when crashes do occur.
The six Safe System Principles shown around the
outside ring are the fundamental beliefs that the
approach is built on.
1. Death & serious injury is unacceptable
While no one likes to get in a fender-bender, this plan
focuses on crashes that lead to deaths and serious
injuries.
2. Humans make mistakes
Even the best drivers will inevitably make mistakes that
can lead to a crash. How we design and operate our
transportation system can ensure these mistakes don’t
have life-altering impacts.
3. Humans are vulnerable
Human bodies can only withstand so much impact from
a crash before death or serious injuries occur.
4. Responsibility is shared.
Every part of our transportation system, from elected
officials to everyday users, to planners and engineers,
has a role to play in Vision Zero.
5. Safety is proactive
Rather than waiting for crashes to occur, transportation
agencies should seek to proactively identify and
address dangerous situations.
6. Redundancy is crucial
Redundancy means making sure every part of the
transportation system is safe. This way, if one part fails,
people are still protected.
The Safe System Approach is implemented through
five Elements.
1. Safe Road Users
Working towards a culture of safety starts with
developing a network of civic partners, educating
road users, and creating personal connections to the
community’s Vision Zero efforts.Figure 1 Safe System Approach
2. Safe Vehicles
Making vehicles safer can be done through advanced
driver assistance systems and by ensuring future
technology prioritizes vulnerable roadway users.
3. Safe Speeds
Slower vehicle speeds increase visibility and reaction
times for drivers and reduce impact forces when a
crash occurs. Moving towards safe speeds can be done
through speed limit reduction, traffic calming, and
roadway design.
4. Safe Roads
Safer roads come from providing physical separation
(like separated bike lanes and sidewalks) as well as
designing to accommodate human mistakes.
5. Post-Crash Care
A system-wide approach means working towards
safety even after a crash has occurred. This comes
from improving emergency response, traffic incident
reporting, and traffic management.
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6 | FAYETTEVILLE VISION ZERO PLAN
The Fayetteville Safety Action Plan (SAP) focuses
on the factors most within the control of the city, for
example, roadway design guidance, local policies,
and coordination with neighboring communities.
Strengthening the city’s partnership with the
Arkansas Department of Transportation (ARDOT) for
improvements to state roads within the city is included
as a top priority. Often, state roadways are the location
of a disproportionate number of the most serious
crashes. The analysis and recommendations in the
Fayetteville SAP do not, however, include interstate and
fully access-controlled highways, as those roadways
are fully under the control of the state.
Current Transportation Safety Efforts
in Fayetteville
In recent years, Fayetteville has been implementing a
number of Vision Zero-related transportation safety
efforts as recommended by the Northwest Arkansas
Regional Vision Zero Comprehensive Safety Action Plan
(CSAP) and related plans. These efforts include:
• Developing criteria for removing or redesigning
slip lanes and analyze all slip lanes in the city for
feasibility of removal or improvement
• Developing guidance for equitable traffic calming
policies and resources
• Developing a citywide Safe Routes to School
Action Plan to be completed in 2025 including
infrastructure and programming recommendations
• Requiring installation of safety improvements
in coordination with road/curb work adjacent to
development projects
• Reducing speed limits on all local streets to 20 mph
• Updating city standards based on best practices
for speed management, including reduced lane
widths, tighter corner radii, and visual narrowing
through street trees, on-street parking, and other
treatments
• Prioritizing Vision Zero investments in areas with
high social vulnerability and persistent poverty
through an SS4A award and other capital programs
Fayetteville’s Role in Achieving Vision Zero in NWA
Fayetteville’s Vision Zero Strategy
As part of the U.S. DOT’s Safe Streets and Roads for
All (SS4A) program, the City of Fayetteville, Arkansas,
received $25 million discretionary grant in December
2023. This funding is part of a broader $33.5 million
Vision Zero initiative focused on reducing traffic-related
injuries and fatalities through targeted infrastructure
improvements and public education efforts.
The city applied for this funding to support five
corridors identified as part of Fayetteville’s High Injury
Network (HIN). These include:
•N. Gregg Ave, from North St to Drake St.
•N. College Ave, from Sycamore St to Township St.
•E. Joyce Blvd, from College Ave to Crossover Rd.
•S. School Ave, from Martin Luther King Blvd to 15th
St
•W. Maple St from Garland Ave to the Razorback
Greenway
Each corridor is receiving targeted safety upgrades and
street design changes, aligned with the Safe System
Approach. Figure 2 outlines the phased approach to
planning, environmental review, and construction
management.
The City’s SS4A website states that:
“These catalyst projects will apply the Safe
System Approach by anticipating human error and
accommodating human tolerances for injury. Separation
of users in time and space is improved through the
addition of sidewalks, protected bicycle facilities and
improved signalization at crossings. All projects focus
on increasing attentiveness by changing the street
environment by including street trees, shorter block
lengths and on-street parking. All projects emphasize
speed reduction through narrowing of travel lanes,
reducing speed limits, and reconfigurations of multi-
lane street cross sections that facilitate high speed-
passing and create multi-threat environments for
pedestrians.”
All five catalyst projects are within existing rights-of-
way and are progressing through different stages of
development. The City continues to move forward with
design, permitting, and implementation in coordination
with community stakeholder.
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1. A PARA dIGM S HIFT | 7
Figure 2 Five Year Schedule Project Timeline
Source: Safe Streets and Roads for All
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Roadway Safety in
Fayetteville Today2Highland Ave, Fayetteville, AR
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10 | FAYETTEVILLE VISION ZERO PLAN
Plans, Policies, and Programs
In response to rapid population growth and an increase
in fatal and serious crashes, Northwest Arkansas
has addressed road safety both through targeted
interventions and by integrating it into existing planning,
policies, and programs.
Planning Efforts
Many existing local, regional, and statewide plans have
addressed the issue of road safety in some capacity.
Examples include transportation plans, bicycle and
pedestrian plans, and corridor studies. The documents
and resources reviewed during the development of this
Plan are described below.
Statewide Plans
Arkansas and Missouri have both adopted Strategic
Highway Safety Plans that provide a statewide
framework to eliminate traffic deaths and serious
injuries through the Safe System Approach. The plans
include strategies to address the top contributing
factors to fatal and serious injuries. Arkansas also
has a statewide Bicycle and Pedestrian Transportation
Plan, which includes a focus on bicycle and pedestrian
safety. ARDOT’s 2023 Vulnerable Road User Safety
Assessment provides additional analysis of VRU
crashes and includes a program of safety strategies
and actions to improve safety based on local and
regional input.
Regional Plans
Regional plans addressing road safety include the NWA
Bike Infrastructure Plan, NWARPC 2045 Metropolitan
Transportation Plan, and the NWA Congestion
Management Process. These plans coordinate efforts
across the region and offer insight on emerging trends
and funding opportunities, many of which inform this
Plan’s approach to regional road safety.
In 2023, the NWARPC adopted the Northwest Arkansas
Regional Vision Zero Comprehensive Safety Action
Plan, which serves as the basis for this local Safety
Action Plan. The regional plan also recommended the
development of a Regional Complete Streets Design
Guide as a resource for member jurisdictions to design
safe multimodal transportation networks. The Complete
Streets Design Guide was adopted by the NWARPC in
early 2025.
Local Plans
At the local level, road safety has largely been
addressed through transportation plans, bicycle and
pedestrian plans, and Safe Routes to School plans.
Many of these plans include recommendations for
reducing vehicle speeds on local roads, improving
sidewalk and bike lane networks, and increasing driver
education and awareness. Specifically, the following
Fayetteville plans, policies, and programs were
evaluated to inform the analysis and recommendations
of this Plan:
• Active Transportation Plan
• Complete Streets Policy
• Corridor Plans
• Development Code
• Master Street Plan
• Minimum Street Standards
• Mobility Plan
• University of Arkansas Transportation Plan
2. Roadway Safety in Fayetteville Today
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2. ROAdWAY S AFETY IN F AYETTEVILLE T O dAY | 11
Community Outreach
Throughout the planning process, the public had several
chances to talk with City staff and the consulting team
about safety concerns in the city. These opportunities
included meetings with a Safety Working Group and
interviews with stakeholders.
Safety Working Group
During the development of the Regional Vision Zero
CSAP, a Safety Working Group, comprising of residents,
business, and property owners, along with agency and
city leaders, met four times during the project. They
shared their insights on key safety issues, reviewed
data, and initial findings, and gave guidance on
recommendations and implementation.
Members of the Safety Working Group continued
their efforts during the development of the Regional
Complete Streets Design Guide, meeting an additional
three times to further develop the region’s vision for
safe transportation, create a regional street typology,
and establish common design elements and an
implementation strategy.
Public Outreach
During the development of the Northwest Arkansas
Vision Zero Safety Action Plan, the City of Fayetteville
was host to two in-person engagement events, which
complemented a robust regional outreach effort that
engaged hundreds. A majority of participants indicated
that they frequently walk or bike for a variety of
purposes and wished to do so more frequently with a
safer and more connected network.
Fayetteville activities during Phase 1:
• Fayetteville Safety Demonstration Project – Dr.
Martin Luther King, Jr. Boulevard and South School
Avenue
• Square 2 Square Ride (Fayetteville Start)
• Lower Ramble Event
Community Input Map
During the development of the Regional Vision Zero
CSAP, the project team used an interactive online map
to collect over 600 data points. A number of those
corresponded with the project locations included in this
Safety Action Plan, most indicating a need for improved
safety and access for non-motorized users.
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Map 3 Community Input Comments
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Safety Analysis3M.L.K. Blvd, Fayetteville, AR
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3. Safety Analysis
Transportation safety is a complex issue that requires
a nuanced understanding of how roadway conditions,
environmental factors, and human behaviors,
individually or in combination, lead to severe traffic
crashes. These factors may include excessive speed,
roadway conditions, equipment failure, inexperience,
environmental conditions (e.g., weather, lighting,
glare), and human behaviors, including distraction,
impairment, and not complying with traffic laws.
The Fayetteville Safety Action Plan analyzes traffic
crash history, including roadway and contextual factors
associated with high-crash areas, and identifies
locations similar to those “hot spots.” With the added
layers of demographic analysis to identify the modes
and communities most severely impacted by crashes
and Emphasis Areas identified by city stakeholders,
this Plan provides a proactive approach to preventing
severe crashes, rather than waiting for them to occur
before responding.
The Plan incorporates data-driven safety analyses to
define a localized High Injury Network (HIN) using the
most recent six years of available data to determine
Figure 3 Percentage Share of All & KSI Crash Types
where safety issues may be present. With 139 KSI
crashes over the five-year period analyzed, the
local HIN represents the most critical non-interstate
corridors that should be addressed in the City. This
chapter highlights the HIN and other key findings, along
with a full High Injury Network (HIN) map for all modes.
Safety Analysis Findings
This analysis found that between 2018 and 2022, 97% of
crashes in Fayetteville involved solely motor vehicles,
however, vehicle-only crashes represented just under
62% of fatal and serious injury (KSI) crashes. For
comparison, motorcycles were involved in only 1.4%
of all crashes, yet accounted for nearly 21% of KSI
crashes. Similarly, while people walking and people
bicycling were involved in 1.4% of all crashes, they were
involved in over 17% of KSI crashes. It bears repeating
that, in total, vulnerable road users (VRU) were
impacted in 38% of fatal and serious injury crashes,
despite those modes’ involvement in just under 3% of
total crashes in Fayetteville.
Bicycle
Motorcycle
Motor Vehicle
Pedestrian
Unknown
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3. S AFETY ANALYSIS | 17
Additional Crash Factors
Rear-end, angle, and single-vehicle crashes were
the most prevalent crash manners in Bentonville for
both all modes and crashes involving VRUs. For KSI
crashes, though, single-vehicle crashes were the top
crash manner in both overall crashes (44%) and VRU
crashes (56%), followed by angle crashes (33% overall
and 29% VRU). Where VRUs were involved, rear-end and
sideswipe crashes accounted for 10% of KSI crashes.
Speeding was a factor in over 40% of KSI crashes
involving a VRU, compared with just 4.6% for all modes
In evaluating the first harmful event for crashes, this
study found that the types of crashes most likely to
result in a fatality or serious injury were ‘fell or jumped
from vehicle,’ with a fatal or serious injury rate of 33%,
followed by ‘collision with a pedestrian’ (26%) and
‘collision with bicycle’ (18%). The highest number of KSI
crashes involved ‘collision with vehicle in transport’
at 69% of total KSI crashes, and ‘collision with a
fixed object’ at 10% of KSI crashes. During the period
analyzed, 49% of all crashes and 56% of KSI crashes
occurred on arterial roadways, followed by collectors
(19% of KSI crashes). Nearly 25% of all crashes
occurred within 500 feet of a school.
Local Emphasis Areas
City of Fayetteville stakeholders identified the Dr. Martin
Luther King, Jr. Boulevard corridor as an emphasis
area of particular safety concern. The corridor was
the location of 2,319 total crashes and 34 KSI crashes
during the five-year period analyzed. Over 17% of the
city’s 196 crashes involving vulnerable roadway users
occurred along the MLK Boulevard corridor, including 8
KSI crashes involving 15 non-motorists.
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Map 4 Local HIN Map for All Modes
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Map 5 Local HIN and Community Emphasis Areas
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Demographic Analysis
1 US Department of Transportation. SS4A Frequently Asked
Questions. 21 May 2025, https://www.transportation.gov/grants/
ss4a/faqs.
Increasing safety across the region cannot
succeed without identifying communities that
have disproportionate traffic safety impacts. The
transportation system in Northwest Arkansas must
work for everyone across the region. Together with
the Safe System Approach, recommended actions
can address safety for people that have experienced
a historical disadvantage, persistent poverty, and/or
social vulnerability.
To create a broad characterization of communities that
have sociodemographic vulnerabilities and to define
the populations, this Plan used criteria for Areas of
Persistent Poverty as identified by the USDOT.
Area of Persistent Poverty1 is defined by the USDOT as
any County or Census Tract that has consistently had
greater than or equal to 20 percent of the population
living in poverty over a defined period. The City should
consider focusing investments in these areas in order
to address adverse transportation safety impacts
and increase opportunities for mobility and access to
opportunities.
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Map 6 Local HIN and Underserved Areas
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Actions
Achieving goals is not always quick or easy. Effective
implementation comes from coordinating various
agencies and people to take action focused on safety.
The staff of agencies and their partners must have clear
tasks. Institutions must have proper incentives and
authority to implement their mission.
Each goal is supported by actions that are assigned
lead agencies and timeframes. By breaking
overarching goals into specific actions this Plan
builds a comprehensive set of efforts that together
will implement Vision Zero and save lives. All actions
consider and support the five Safe System Elements.
Goals and Objectives
The mission of Vision Zero—to Save Lives—requires
changing how we design and operate our transportation
system. The Safe System Approach is the foundation for
this change that prioritizes human life above everything
else. Through this Plan’s analysis, a High Injury Network
has been established based on severity of crashes,
roadway characteristics, individual behaviors, and
unsafe speeds which highlights corridors where fatal
and serious crashes are overrepresented on the
regional roadway network.
The NWA Regional Vision Zero Plan established four
goals for addressing roadway safety and implementing
Vision Zero in Northwest Arkansas and Fayetteville:
1. Promote a culture that prioritizes people’s safety
2. Reduce conflicts between roadway users
3. Establish policies, practices, and programs that
focus on safety at all levels
4. Slow vehicle speeds
4. Strategies and Actions
Action Categories
•Access & Demand Management
•Communications & Education
•Coordination & Partnerships
•Crossings & Intersections
•Implementation & Accountability
•Lighting
•Maintenance
•Multimodal Networks
•Safe Routes to School
•Speeds & Traffic Calming
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What you’ll see here…
1 “The Actions that follow are understood to be general recommendations. For some Actions, implementation would only occur when and
where appropriate based on further analysis, engineering design, and environmental assessment. Other Actions may require policy
changes in alignment with other agency goals. Due to staffing, financial, and other constraints, each agency will need to consider how to
prioritize implementation of these Actions in support of Vision Zero.”
A. Action items- Each is a discrete, specific effort that
can be advanced by a Vision Zero partner.
B. Asterisk (*)- Items followed by an asterisk represent
systemic safety countermeasures that can be installed
on the HIN or proactively jurisdiction-wide where
similar conditions exist for crashes to potentially occur.
Learn more about these actions in this chapter under
“Proactive Systemic Safety Countermeasures.”
C. Timeframe- Action items are assigned general
1timeframes to help action leaders prioritize their
efforts. Although the timeframes note a number of
years, these timeframes align with the level of effort
for completing these actions.
Timeframes include:
a. Immediate: 0-2 years;
b. Short: 2-5 years; or
c. Medium-Long: 5-10 years.
d. Cost- There is an anticipated annual cost level listed
with each step based on the following ranges:
a. $ - Low (less than $100k)
b. $$ - Medium (between $100k-$500k)
c. $$$ - High ($500k and above)
E. Action Leader and Supporting Partners- Each action
item is led by an action leader and supported by various
agency partners.1
F. Additional Considerations– Each action item includes
a high-level consideration of additional needs for
implementation. These include:
a. INFRA – Infrastructure funding through existing or
new sources
b. STAFF – Increased staff capacity through new
positions or assignments
c. STUDY – Technical analysis or other planning study
d. PARTNER – Partnership with external agencies or
organizations
e. LEG – Legislative action at the local or state level
4. StrategieS and actionS | 27
Table 2 Policies/Programs Recommended Local Actions
Group Action Category Action Time Cost Lead Support
2A Communications &
Partnerships
Develop and implement Vision Zero orientation and/or
training program for all city staff Immediate $City City Council
2B Crossings &
Intersections
Update local policies, signage, and messaging to align
with state and local law regarding the legal status of and
protection for people in crosswalks, including appropriate
stop/yield signage for drivers and trail users
Immediate $ - $$City NWARPC;
ARDOT
2C Crossings &
Intersections
Conduct ongoing safety analyses for intersections,
specifically along the HIN, and implement safety
countermeasures based on results
Medium-
Long $ - $$City NWARPC
2D Crossings &
Intersections
Consider adopting a Roundabout First Policy--the process of
considering a roundabout before any other form of control
at an intersection--to increase user safety and reduce
conflict points
Immediate $City NWARPC,
ARDOT
2E Crossings &
Intersections
Evaluate warrant requirements and guidance and update
city policies according to best practice for the placement,
design, and installation of high-visibility crossing
treatments, pedestrian refuge islands, and safety-focused
signal enhancements.
Short $City ARDOT
2F Implementation &
Accountability
Establish a multidisciplinary Vision Zero Task Force tasked
with cross-agency collaboration, ensuring implmentation,
and measuring and reporting progress toward
transportation safety goals and targets
Short $City;
ARDOT
NWARPC,
ARDOT, MODOT
2G Implementation &
Accountability
Establish a road safety audit program and procedures, and
conduct audits with a cross-disciplinary Vision Zero Task
Force after KSI crashes, along the HIN, and in the scoping
phase of roadway projects
Immediate $City NWARPC;
ARDOT
2H Implementation &
Accountability
Conduct before and after safety and usage studies of new
roadway improvements and transportation projects to
assess effectiveness and refine future applications
Long $City NWARPC;
ARDOT
2I Crossing &
Intersection
Identify intersections near campus for joint improvement
projects (e.g., high-visibility crosswalks, pedestrian refuge
islands).
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Table 1 Culture of Safety Recommended Local Actions
Group Action Category Action Time Cost Lead Support
1A Communications &
Partnerships
Work with media partners to report traffic crashes more
accurately, to avoid victim blaming, and report crashes in
the context of Vision Zero, focusing on speed, operation, and
design as contributing factors
Short $City NWARPC
1B Communications &
Partnerships
Adapt and amplify existing media campaigns through NHTSA,
ARDOT, NWARPC, and other safety-focused agencies to raise
awareness of safe roadway behavior and relevant laws,
including yielding to pedestrians and bicyclists, distracted
driving, obeying posted speed limits, etc.
Medium-
Long $ - $$City NWARPC
1C Communications &
Partnerships
Seek out professional development and training
opportunities for transportation practitioners and decision
makers to increase their knowledge of Vision Zero best
practices and communications strategies.
Immediate City NWARPC
1D Communications &
Partnerships
Partner with the University of Arkansas to co-develop
campus-specific safety education and outreach campaigns
targeted at students and staff
Short-
Medium $ - $$
University
of
Arkansas
City; NWARPC
1E Implementation &
Accountability
Consider hiring Vision Zero staff dedicated to the
collaborative implementation and evaluation of safety
projects and programs across agencies and organizations
Immediate $ - $$City City Council
1F Implementation &
Accountability
Meet routinely with ARDOT to share data, identify streets
of concern, develop consistent policies, and advance joint
projects
Ongoing City ARDOT
1G Implementation &
Accountability
Continue to prioritize Vision Zero investments in areas with
high social vulnerability, specifically Areas of Persistent
Poverty
Medium-
Long
$$ -
$$$City NWARPC;
ARDOT
1H Implementation &
Accountability
Create a public facing dashboard for measuring and
reporting progress with Vision Zero implementation,
including crash data and other safety metrics for transparent
and accountability.
Ongoing $NWAPRC City
1H Multimodal
Networks
Use the HIN to inform transit planning and prioritize
safety-focused investments - increased service, routing
adjustments, bus stop enhancements, and accessibility
Short-
Medium $Transit
Agencies
City; NWARPC;
ARDOT
1I Multimodal
Networks
Coordinate with university planners to integrate bike and
pedestrian network improvements within and adjacent to
campus boundaries
Immediate $City University of
Arkansas
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Table 2 Policies/Programs Recommended Local Actions
Group Action Category Action Time Cost Lead Support
2A Communications &
Partnerships
Develop and implement Vision Zero orientation and/or
training program for all city staff Immediate $City City Council
2B*Crossings &
Intersections
Update local policies, signage, and messaging to align
with state and local law regarding the legal status of and
protection for people in crosswalks, including appropriate
stop/yield signage for drivers and trail users
Immediate $ - $$City NWARPC;
ARDOT
2C*Crossings &
Intersections
Conduct ongoing safety analyses for intersections,
specifically along the HIN, and implement safety
countermeasures based on results
Medium-
Long $ - $$City NWARPC
2D Crossings &
Intersections
Consider adopting a Roundabout First Policy—the process of
considering a roundabout before any other form of control
at an intersection—to increase user safety and reduce
conflict points
Immediate $City NWARPC,
ARDOT
2E Crossings &
Intersections
Evaluate warrant requirements and guidance and update
city policies according to best practice for the placement,
design, and installation of high-visibility crossing
treatments, pedestrian refuge islands, and safety-focused
signal enhancements
Short $City ARDOT
2F Implementation &
Accountability
Establish a multidisciplinary Vision Zero Task Force tasked
with cross-agency collaboration, ensuring implementation,
and measuring and reporting progress toward
transportation safety goals and targets
Short $City;
ARDOT
NWARPC,
ARDOT, MODOT
2G Implementation &
Accountability
Establish a road safety audit program and procedures, and
conduct audits with a cross-disciplinary Vision Zero Task
Force after KSI crashes, along the HIN, and in the scoping
phase of roadway projects
Immediate $City NWARPC;
ARDOT
2H Implementation &
Accountability
Conduct before and after safety and usage studies of new
roadway improvements and transportation projects to
assess effectiveness and refine future applications
Long $City NWARPC;
ARDOT
2I Crossing &
Intersection
Identify intersections near campus for joint improvement
projects (e.g., high-visibility crosswalks, pedestrian refuge
islands).
Short $$- $$$City University of
Arkansas
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Group Action Category Action Time Cost Lead Support
2I Implementation
& Accountability
Prioritize restriping, paving, and other
maintenance projects along HIN roadways
and coordinate the installation of safety
improvements during maintenance work
Short-
Medium
$$ -
$$$$City ARDOT
2J Implementation
& Accountability
Explore the potential of incentives for developers
to install safety improvements in coordination
with required curb work adjacent to development
projects
Short $ - $$$City Planning
Commission
2K Implementation
& Accountability
Establish a permanent, dedicated funding source
for Vision Zero project implementation and
coordination, including establishing a Vision Zero
Coordinator position within city government and a
Vision Zero Task Force
Medium $$$$ -
$$$$$City ARDOT
2L Multimodal
Networks
Adopt a formal Complete Streets Policy and
related design standards based on the NWA
Regional Complete Streets Design Guide
Immediate $City NWARPC,
ARDOT
2M Multimodal
Networks
Develop and enforce standards to ensure that
safe detours providing access for people walking,
bicycling, and using transit are maintained during
roadway or site construction and special events
Short $City NWARPC
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Group Action Category Action Time Cost Lead Support
3A*
Access &
Demand
Management
Establish an access management policy with guidelines
on combining driveway and cross-access between
developments, limiting curb cuts per block (e.g., two per
1/4-mile or minimum spacing of 440 feet), and constructing
medians on multilane roadways to reduce conflicts near
driveways and intersections
Medium-
Long
$$ -
$$$City ARDOT
3B
Access &
Demand
Management
Conduct analysis of crashes related to two-way center left
turn lanes and commercial access management on arterials Short $City NWARPC;
ARDOT
3C*Crossings &
Intersections
Develop criteria, guidelines, and policy to implement No Right
On Red beginning with the HIN and high-volume pedestrian
routes
Short $City ARDOT
3D*Crossings &
Intersections
Implement leading pedestrian intervals (LPIs) at signalized
intersections, specifically on applicable HIN corridors and
revise standard details for roadway projects to include LPI as
the default condition at all intersections/signal replacements
Medium-
Long $ - $$City; ARDOT
3E*Crossings &
Intersections
Implement pedestrian recall on all permissive and through
phases, and consider removing permissive left turns during
active pedestrian phase, specifically on applicable HIN
corridors
Medium-
Long $ - $$$City; ARDOT
3F Crossings &
Intersections
Design and install grade-separated trail crossings of
roadways with 45 mph+ vehicle speeds
Medium-
Long $$$ARDOT City
3G*Crossings &
Intersections
Evaluate existing signal timing and implement pedestrian
friendly cycle lengths, based on a maximum 3' per second of
walking speed
Short $ - $$City ARDOT
3H*Crossings &
Intersections
Identify priority locations and daylight intersections
(removing obstacles that impair sight lines) to maximize
visibility and crossing safety, beginning in town centers and
high-volume pedestrian areas
Medium-
Long $City ARDOT
3I Crossings &
Intersections
Prioritize joint design and funding for safer crossings near
university housing, educational buildings, and Razorback
Transit stops
Short-
Medium
$$ -
$$$
City;
University of
Arkansas
NWARPC;
ARDOT
Table 3 Conflict Reduction Recommended Local Actions
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Group Action Category Action Time Cost Lead Support
3J*Crossings &
Intersections
Install backplates with retroreflective boards at
all signalized intersections and use reflectors on
curves and bridges, starting with the HIN
Medium-
Long $$ - $$$City ARDOT
3K Crossings &
Intersections
Install median refuge islands, protected
intersection treatments, and high visibility
crossings along the HIN, near transit stops and
trail crossings, and at locations with long crossing
distances.
Short $$$City
ARDOT;
Transit
Agencies
3L Crossings &
Intersections
Evaluate and install high-visibility mid-block
crossings to reduce distances between crossings
along arterials with long distances between
signalized intersections
Medium-
Long $$ - $$$City ARDOT
3M Crossings &
Intersections
Mark crossings consistently along the High Injury
Network, including along intersecting streets.Medium $$City;
ARDOT
3N Crossings &
Intersections
Develop criteria for assessing and installing
protected intersections.Immediate $City ARDOT
3O*Crossings &
Intersections
Implement systemic application of low-cost
intersection modifications that prioritize
vulnerable road users' safety and address left-
angle crashes
Short-
Medium $$ - $$$City;
ARDOT
3P Lighting &
Visibility
Evaluate safety for people walking and biking at
overpasses and underpasses. Improve lighting
conditions and visibility where appropriate
X $ - $$$$City;
ARDOT
3Q*Lighting &
Visibility
Upgrade, replace, or install lighting along the
length of the HIN, including pedestrian-scale
lighting, especially at pedestrian and trail crossing
locations
Short-
Medium City ARDOT
3R Lighting &
Visibility
Improve lighting on key pedestrian corridors
leading to and from University of Arkansas
campus, especially where there is high foot traffic.
Medium $$ - $$$
City;
University
of
Arkansas
ARDOT
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Group Action Category Action Time Cost Lead Support
3S Multimodal
Networks
Provide buffers to sidewalks and side paths (paint,
greenspace, trees, etc.)
Medium-
Long $$ - $$$City ARDOT
3T*Multimodal
Networks
Assess and install bicycle and pedestrian projects
to increase separation and complete the active
transportation network
Short $$$ -
$$$$City; ARDOT NWARPC,
ARDOT
3U Multimodal
Networks
Install safety projects near schools, including
installing high visibility crosswalks and midblock
crossings, installing walkways and bikeways, and
enforcement measures
Short-
Medium
$$ -
$$$$City; ARDOT Public Schools
3V Multimodal
Networks
Develop local guidelines for the siting of transit
stops in relationship to intersections and pedestrian
crossings to reduce dart and dash crashes; include
consideration of far-side bus stops to improve on-
time performance and rider visibility and safety
Immediate $City, Transit
Agencies
NWARPC,
ARDOT
3W Multimodal
Networks
Build protected bike lanes and widen sidewalks on
corridors that connect to University of Arkansas
campus to the surrounding city network
Short-
Medium
$$ -
$$$$City
University
of Arkansas,
ARDOT
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Group Action Category Action Time Cost Lead Support
4A Crossings &
Intersections
Identify at-grade crosswalks to convert to raised
crosswalks through new infrastructure projects and
land development
Ongoing $ - $$$City ARDOT
4B Crossings &
Intersections
Retrofit campus-adjacent intersections with tighter
turn radii and signal timing adjustments to reduce
conflict speeds
Short $$City
University
of
Arkansas
4C Traffic Calming
Implement road diets (e.g., 4-to-3 lane conversions,
lane narrowing, etc.) and traffic calming spot
treatments (e.g., hardened centerlines, curb
extensions, etc.) along the HIN where applicable
Medium-
Long $$$City; ARDOT
4D*Traffic Calming
Advocate to the Arkansas Department of
Transportation for proactive changes to improve
safety and slow speeds on state roads, freeway
access roads, and ramps within the city
Ongoing $City NWARPC,
ARDOT
4E Traffic Calming
Implement traffic calming elements (e.g., speed
humps, raised crosswalks, curb extensions) on key
cut-through streets near University of Arkansas
campus
Short-
Medium $ - $$
City,
University of
Arkansas
Table 4 Slower Speeds Recommended Local Actions
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Figure 4 Proven Systemic Safety Countermeasures
Systemic Safety
Systemic safety involves applying transportation
safety improvements across the entire roadway
network to address similar design, environmental,
and contextual conditions to those found along the
HIN. It acknowledges that the absence of a history of
severe crashes does not mean that crash risk at a
given location is inherently low and seeks to address
potentially dangerous conditions before they contribute
to a KSI crash.
Proven safety countermeasures, which have been
shown to significantly reduce crashes and crash
severity, should certainly be applied to the Rogers
HIN. They can also be installed proactively across
the city in an effort to prevent future KSI crashes and
incorporated into city standards and guidelines for
routine implementation in future projects. Systemic
implementation of these safety countermeasures will
likely require additional funding and staff support for
installation and ongoing maintenance. Some may also
require changing local or state policies and standards to
allow for more widespread use, for example, the use of
speed safety cameras, which is restricted by Arkansas
state law.
The following pages highlight effective safety
countermeasures that can be used proactively across
Rogers, several of which are included in Chapter 4 as
recommended safety action strategies for the city.
Systemic safety countermeasures should be prioritized
to address the HIN and similar roadways, with the
eventual implementation in a more widespread fashion,
as budget and staff resources allow.
ON RED
Install pedestrian-scale lighting along the HIN, especially at trail
crossings and along arterials
Reduce distances between crossings along arterials with long
distances between signalized intersections
Daylight intersections (remove obstacles that impair sight lines) in
town centers and in high-volume pedestrian areas
Implement leading pedestrian intervals at signalized
intersections, specifically on applicable HIN corridors
Implement no right turns on red on the HIN or high-volume
pedestrian routes
Adjust signal timing and signage for speed limit on arterials
5. Implementation and Accountability
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5. I MPLEMENTATION ANd A CCOUNTABILITY | 37
Proven Safety Countermeasures
Addressing safety in Fayetteville and Northwest
Arkansas will require the deployment of proven
safety countermeasures across the local and regional
transportation network, starting with the HIN. Selection
and design of safety countermeasures on every street
project in Fayetteville should be decided through the
lens of the Safe System Approach, so that if a crash
occurs it will not result in a fatal or serious injury.
Safety countermeasures should not be compromised
or simplified during the design or construction phases.
These modifications can reduce the level of safety for
all road users.
The FHWA Proven Safety Countermeasures initiative
(PCSi) is a collection of specific design or operational
changes to streets that have been proven nationally
to improve safety. Safety countermeasures are
listed below along with hyperlinks to provide a more
detailed description and effectiveness of the full safety
countermeasure.
Speed Management
Pedestrian/Bicyclist
Roadway Departure
Appropriate Speed
Limits for All Road
Users
Bicycle Lanes
Medians and
Pedestrian Refuge
Islands in Urban and
Suburban Areas
Enhanced Delineation
for Horizontal Curves
Roadside Design
Improvements at
Curves
Road Diets (Roadway
Reconfiguration)Walkways
Speed Safety
Cameras
Crosswalk Visibility
Enhancements
Pedestrian Hybrid
Beacons
Longitudinal Rumble
Strips and Stripes on
Two-Lane Roads
Safety Edge
Variable Speed Limits
Leading Pedestrian
Interval
Rectangular Rapid
Flashing Beacons
(RRFB)
Median Barriers
Wider Edge Lines
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Road Diets
The City of Fayetteville hopes to focus on creating
safer, more efficient streets by reassessing the number
and width of travel lanes on key corridors. Reducing
excessive vehicle space allows room for improvements
that benefit walking, biking, and transit access, and
overall street safety.
Vehicle travel lanes make up the largest portion
of the roadway on most streets. To build Complete
Streets, the number and width of vehicle travel lanes
should be minimized to the safest extent possible to
maintain the narrowest cross section and allow room to
accommodate other modes. Travel lanes will have the
greatest impact on the availability of space on public
streets. In creating project plans that minimize delay to
motor vehicles, planners may simultaneously prioritize
the safety and comfort of vulnerable roadway users.
This supports the comfort of other users of the street,
reduces speeding, and decreases impervious surfaces.
Travel lanes may be reconfigured to reduce overall
roadway width, with the possibility of repurposing
motor vehicle travel lanes for the space and comfort
of people walking or biking or for public transit. When
measuring lane width for vehicle use, the lane should
be measured to the face of curb, inclusive of any gutter.
There are two main ways to reduce space dedicated to
vehicle travel lanes—a road diet and a lane narrowing.
A road diet reduces the number of lanes. A lane
narrowing reduces the width of the lanes but maintains
the number of lanes. General travel lanes can be as
narrow as 10 feet. A center turn lane should be at least
12 feed wide, and curbside lanes on bus or freight
routes may need to be 11 feet to accommodate larger
vehicles.
Implementing a road diet may also involve changes
to traffic signals and intersections, but the trade-
offs often bring long-term benefits: improved safety,
calmer traffic, and space for amenities that support
Fayetteville’s goals around livability, equity, and
sustainable transportation.
Figure 5 Proven Safety Countermeasures by Category
Intersections
Crosscuttting
Backplates with
Retroreflective
Borders
Lighting
Reduced Left-Turn
Conflict Intersections
Corridor Access
Management
Local Road Safety
Plans
Roundabouts
Road Safety Audit
Yellow Change
Intervals
Dedicated Left-and
Right-Turn Lanes at
Intersections
Pavement Friction
Management
Systemic Application
of Multiple Low-Cost
Countermeasures at Stop-
Controlled Intersections
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High Priority Corridors
This Safety Action Plan identifies several priority safety
corridors for which high-level safety countermeasures
are recommended to address specific safety needs,
including high-crash locations and roadway attributes
associated with prominent crash types.
In Fayetteville, the Priority Safety Corridors analyzed
are:
• East Joyce Boulevard, between N Crossover Road
and N Steele Boulevard (2.2 miles)
• North Gregg Avenue, between Razorback
Greenway/Wilkerson Road and West North Street
(3.2 miles)
• West Wedington Drive, between North Heritage
Avenue to North Garland Avenue (3.8 miles)
• South School Avenue, between Nelson Hackett
Boulevard to West 22nd Street/West Cato Springs
Road (1.2 miles)
Map 7 Location of Priority Safety Corridors
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East Joyce Boulevard
Between N Crossover Road and N Steele Boulevard (2.2 miles)
Context
Speed Limit: 35 MPH
2018-2022 Crashes: 571 (256/mi)
Fatal and Serious Injury: 7
Other Crashes: 564
Number of Lanes: 4 continuous
through lanes at east end and with
additional two-way turn lanes at west
end of the segment
Daily Traffic: 24,000 to 30,000
Vehicles per day
High Injury Network ModesKey Crash Types
Safety Analysis and Strategies
Pedestrian Vehicle
This is a minor arterial road with 4 lanes, sidewalk on one side and a sidepath trail on other side. It is a Ozark
Regional Transit Route and is heavily developed with mixed land uses, including apartment complexes, single family
homes, restaurants, banks, schools, offices parks and senior housing.
Potential Strategies
A disproportionate share of crashes
involved angle crashes •Evaluate and improve access management along the corridor to limit
left turn opportunities with the installation of a median
•Sight distance improvement
•Study traffic signal timing
A disproportionate share of crashes
involved people walking
•Reduce the speed limit and evaluate engineering measures to reduce
target speeds through lane narrowing, closure of slip lanes, speed
feedback signs, and traffic calming measures
•Install median and pedestrian refuge islands and a buffered shared
use path throughout the corridor
•Enhance the visibility of pedestrian crossings and reduce exposure
for people crossing
•Complete sidewalk connections on the east side of N College Ave and
provide dedicated crosswalks designed for pedestrian safety
A disproportionate share of crashes
involved speeding and failure to yield
to right of way
•Yellow change intervals
•Reduced left-turn conflict interactions
Angle Crashes
and Rear-End
Crashes
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Potential Safety Countermeasures - East Joyce Boulevard
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North Gregg Avenue
Between Razorback Greenway/Wilkerson Road and West North Street (3.2 miles)
Context
Speed Limit: 35 to 40 MPH
2018-2022 Crashes: 370 (115/mi)
Fatal and Serious Injury: 8
Other Crashes: 262
Number of Lanes: 4 continuous
travel lanes, with some turn lanes at
intersections
Daily Traffic: 10,000 to 23,000
Vehicles per day
High Injury Network ModesKey Crash Types
Safety Analysis and Strategies
Pedestrian Vehicle
This is a minor arterial road with four continuous travel lanes, some turn lanes at intersections, and a sidewalk/
sidepath trail on one side of the corridor. The north portion of North Gregg Avenue serves as a Razorback Transit
route, and the corridor is heavily developed with mixed land uses, including apartment complexes, single-family
homes, restaurants, banks, schools, office parks, and senior housing. The portion of the roadway between Fulbright
Expressway and West Township Street carries significantly more vehicles on average (20,000 - 23,000 per day) than
the segments at either end of the corridor (10,000 - 13,000 per day).
Potential Strategies
A disproportionate share of crashes
involved angle crashes •Evaluate and improve access management along the corridor to limit
left turn opportunities with the installation of a median
•Sight distance improvement
•Study traffic signal timing
A disproportionate share of crashes
involved people walking and biking
•Reduce the speed limit and evaluate engineering measures to reduce
target speeds through lane narrowing, speed feedback signs and
traffic calming measures
•Road diets and median and pedestrian refuge islands
•Enhance the visibility of pedestrian crossings and reduce exposure
for people crossing
A disproportionate share of crashes
occurred at intersections
•Yellow change intervals
•Reduced left-turn conflict interactions and Dedicated Left- and Right-
Turn Lanes at Intersections
•Corridor Access Management
Bicycle
Angle Crashes
and Rear-End
Crashes
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Potential Safety Countermeasures - North Gregg Avenue
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West Wedington Drive
Between North Heritage Avenue to North Garland Avenue (3.8 miles)
Context
Speed Limit: 40 to 45 MPH
2018-2022 Crashes: 1,000 (263/mi)
Fatal and Serious Injury: 26
Other Crashes: 974
Number of Lanes: 4 continuous
travel lanes, with some turn lanes at
intersections
Daily Traffic: 16,000 to 33,000
Vehicles per day
High Injury Network ModesKey Crash Types
Safety Analysis and Strategies
Pedestrian Bike
Angle Crashes
Vehicle
This is a principle arterial road with 4 lanes with two-way turn lanes and at some segments with turn lanes,
sidewalk /sidepath on both sides. The west portion of West Wedington Drive serves as a Razorback Transit route,
and is heavily developed with single family homes, mixed land uses, including apartment complexes, restaurants,
banks, schools, offices, parks and senior housing. The portions of the corridor on either side of the I-49 interchange
carry the highest daily traffic (30,000 - 33,000), with lower daily averages beyond the nearest major intersections to
the east and west (16,000 - 22,000).
Potential Strategies
A disproportionate share of crashes
involved angle crashes
•Evaluate and improve access management along the corridor to limit
left turn opportunities with the installation of a median
•Sight distance improvement and Enhanced Delineation for Horizontal
Curves
•Study traffic signal timing
A disproportionate share of crashes
involved people walking
•Reduce the speed limit and evaluate engineering measures to reduce
target speeds through lane narrowing, speed feedback signs and
traffic calming measures
•Signalization, roundabouts, and median and pedestrian refuge
islands
•Enhance the visibility of pedestrian crossings and reduce exposure
for people crossing
A disproportionate share of crashes
occurred at intersections •Yellow change intervals
•Reduced left-turn conflict interactions
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Potential Safety Countermeasures - West Wedington Drive
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South School Avenue
Between Nelson Hackett Boulevard to West 22nd Street/West Cato Springs Road (1.2 miles)
Context
Speed Limit: 35 MPH
2018-2022 Crashes: 134 (112/mi)
Fatal and Serious Injury: 3
Other Crashes: 131
Number of Lanes: 4 continuous travel
lanes, with two-way turn lanes
Daily Traffic: 14,000 to 17,000
Vehicles per day
High Injury Network ModesKey Crash Types
Safety Analysis and Strategies
Pedestrian Bike
Angle Crashes
Vehicle
This principal arterial road has four lanes, a two-way turn lane, and sidewalks or sidepaths on both sides north of
the West 15th Street intersection. South of West 15th Street, down to West Cato Springs Road, there’s only a sidewalk
on the east side of the corridor. Razorback Transit’s Route 20 runs along the entire corridor, which is lined mainly by
medium-scale businesses and residential areas. The University of Arkansas Engineering Research Center is located
on the south end of the corridor. Additionally, the Town Branch Trail and Frisco Trail connect this corridor to the city’s
larger trail network, including the Razorback Greenway Trail.
Potential Strategies
A disproportionate share of crashes
involved angle crashes
•Evaluate and improve access management along the corridor to limit
left turn opportunities with the installation of a median
•Sight distance improvement
•Study traffic signal timing
A disproportionate share of crashes
involved people walking
•Reduce the speed limit and evaluate engineering measures to reduce
target speeds through a road diet with three vehicle lanes, lane
narrowing, on-street parking, and other traffic calming measures
•Install median and pedestrian refuge islands, walkways, and
protected on-street bicycle lanes
•Enhance the visibility of pedestrian crossings and reduce exposure
for people crossing, including protected intersection treatments
A disproportionate share of crashes
occurred at intersections
•Yellow change intervals and Backplates with Retroreflective Borders
•Reduced left-turn conflict interactions and provide for dedicated
turns
•Leading Pedestrian Interval and Roundabouts
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Potential Safety Countermeasures - South School Avenue
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Following the regional adoption of the Northwest
Arkansas Regional Vision Zero Plan in 2023, with a
target of eliminating the most serious crashes by
2038, Fayetteville passed a resolution adopting the
goals of the regional safety action plan. This included
committing to an even more aggressive timeline for
the elimination of fatal and serious injury roadways
crashes in the city by 2030. This local Comprehensive
Safety Action Plan is intended to supplement those
recommendations and further support Fayetteville in
improving transportation safety across the city.
To carry out everything presented in this Vision Zero
Plan and to eliminate fatalities and serious injuries on
Fayetteville roadways, everyone—from elected officials
and municipal staff to local employers and residents of
all ages and abilities—will need to take action. We all
have a personal responsibility to make the right choices
and to communicate the importance of why roadway
safety matters—making the region’s efforts even more
effective.
Funding and Project Delivery
Building a safer transportation system and roadway
network in Fayetteville is an ongoing effort that should
be incorporated into each strategy and tool the city
uses to plan, design, and implement changes to the
multimodal system. The Fayetteville Safety Action Plan
identifies strategies for incorporating a Safe System
Approach into decision-making at various levels to
achieve the city’s ambitious goal of eliminating fatalities
and serious injuries on our streets.
All infrastructure projects, whether major capital
investments by the city or ARDOT, maintenance
programs such as resurfacing, or investments from
the private sector in development and community
programs, are opportunities to implement safety
improvements. It is incumbent upon the city to
continuously plan and develop a pipeline of projects and
programs to address the diverse transportation safety
needs of the community. Some examples of project
types and potential funding resources include:
Capital Improvements
Large scale projects require significant planning and
resource allocation, with longer development timelines.
Due to their impact and scale, these projects are
typically identified in city, regional, and state long-
range and capital improvement plans (CIP). These
plans range from 5-year to 20-year horizons and are
updated annually to refine priorities and costs. Funding
may come from annual capital improvement budgets,
infrastructure bond initiatives, and major federal and
state grant programs.
Resurfacing, Maintenance, and Utility Work
As infrastructure ages, routine maintenance,
resurfacing, and utility expansion needs, particularly
at the corridor level, present opportunities to rethink
street design while changes are already being made.
Agency staff should work to coordinate maintenance
and utility investments along HIN roadways and
include transportation safety strategies included in
the Fayetteville SAP. Agency staff may also pursue
innovative fundings sources, for example, state water
infrastructure grants, to supplement annual public
infrastructure budgets.
Local and Private Development
Ongoing growth in Fayetteville means that land across
the city is regularly being developed or redeveloped
to provide additional services, housing, employment
opportunities, and more. With those investments, new
streets and created and existing streets are changed
to meet the multimodal needs of the community.
Development projects present additional opportunities
to implement safety strategies and designs that
help the city meet its Vision Zero goals. The NWA
Regional Complete Streets Guide offers specific
recommendations for how development projects can
support transportation needs and improve safety,
mobility, and accessibility for the community. Dedication
of public infrastructure, development fees, right-of-way
dedication, and in some cases fee-in-lieu payments are
all ways to support safer streets and transportation
facilities.
Sharing Responsibility for Vision Zero
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Community Response and Additional Programming
Although many projects are planned years in advance,
there will always be a need for implementation
funding and mechanisms to respond to community
needs with a sense of urgency. These needs may be
expressed through request for traffic calming or speed
management, a sudden shift in connectivity or traffic
due to new developments, or desires to update or add
connections between amenities and neighborhood
destinations. Fayetteville staff are often at the forefront
of leading projects and programs that respond to
community needs and desires and should be supported
by city leadership. Community-responsive projects
are also a unique opportunity to involve community
partners, including the business and philanthropic
communities, and to connect residents with established
outlets for citizen participation.
Innovative Funding Approaches
Fayetteville has well-established funding mechanisms
at the local level, and regularly accesses state and
federal grant funding to support its transportation
infrastructure needs. There are opportunities both
within established funding sources and through
creative approaches and partnerships outside typical
transportation programs, to meet the scope and scale
of safety needs in the community. For example, grant
programs focused on environmental and pollution-
related goals, such as the USEPA Climate Pollution
Reduction Grant program, have successfully supported
active transportation and other objectives in Northwest
Arkansas and across the state. Emergency services and
law enforcement agencies may have access to funding
to support safety programming and education, and can
be partners on SS4A and similar projects to align safe
road design with emergency response needs.
Boards and Commissions
City boards, commissions, and advisory committees
can play a powerful role in identifying safety needs,
aligning plans and infrastructure investments, and
engaging with the community on education, outreach,
and measuring progress toward Vision Zero goals. The
Fayetteville SAP includes recommendations for how city
leadership and staff can work collaboratively across
agencies and departments. It also details ways for the
city to engage partners and community members to
understand transportation safety needs by, for example,
conducting safety audits of severe crash locations,
reviewing community safety requests, and reporting on
successes and challenges. In addition to city, regional,
and state agencies focused on transportation safety,
each of the following bodies or organizations should be
considered for their role in working toward eliminating
deaths and serious injuries on our streets.
• City Council Transportation Committee
• Active Transportation Advisory Committee
• Parks and Recreation Advisory Board
• Planning Commission
In alignment with the recommended Action Strategies
in the Fayetteville SAP, the city should consider the
formation of a cross-disciplinary committee or working
group to addressing multimodal safety needs in the city.
This could take the form of a road safety committee,
active transportation advisory committee, or similar
body bringing technical staff, elected officials, and
residents together for collaboration.
Advocates and Partners
Northwest Arkansas is home to a number of community
service organizations working to ensure the region and
its communities are welcoming, safe, and supportive
of the region’s growing population and diverse needs.
While transportation safety touches some element
of nearly all efforts, there are also local and regional
organizations focused directly on transportation and
mobility needs. Local bicycle, trail, and running clubs
are often involved in supporting safe streets, as are
many parent-teacher and other school-based groups.
Two such groups with a history of supporting active
transportation safety and mobility needs in the region
are:
Trailblazers
For nearly two decades, Trailblazers have led the
development of the region’s paved trail network and
supported active transportation infrastructure in
general. Trailblazers’ Adult First Ride program focuses
on supporting new riders interested in bicycling for
transportation, recreation, and other purposes in
a supportive, judgment free learning environment.
You can learn more about their work at www.
wearetrailblazers.org.
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Pedal It Forward
Pedal It Forward works in partnership with local
organizations to collect, refurbish, and distribute free or
low-cost bicycles to those who can’t afford them. Their
Pedal Partners program works with schools, veterans
groups, mental health clinics, youth organizations,
and any organizations that connect with low-income
people and communities to distribute bicycles through
trusted community partners. Learn more at www.
pedalitforward.org.
Fayetteville also has unique partnerships with
large educational institutions that are addressing
transportation safety and mobility needs. Through
the University of Arkansas, Razorback Transit plays
a vital role in the city’s transportation network and
is actively involved in improving safety, mobility,
and accessibility for both students and the general
public. Fayetteville Public Schools are another critical
partner in addressing safety for school-aged children
and their families, through the join Safe Routes
to School planning effort with the city. These and
other institutions have an important role in ensuring
the elimination of deaths and serious injuries on
Fayetteville streets.
University of Arkansas Integration
As a major institutional anchor in Fayetteville, the
University of Arkansas plays a central role in shaping
local transportation patterns. The university’s dense
population of students, staff, and visitors contributes
significantly to travel demand, especially in areas
surrounding campus. The University of Arkansas
provides a clear framework for enhancing campus
mobility and safety through policy, data, and
infrastructure improvements. The University operates
Razorback Transit, providing public bus service across
Fayetteville for students and residents alike. Integrating
this plan into the city’s Vision Zero strategy can help
address key safety concerns near and around the
university.
Key opportunities for integration include:
•High-Injury Network (HIN) Refinement: Leverage
university crash data and pedestrian volumes to
refine high-injury network segments near campus.
•Focus on Vulnerable Users: Use the Univesity’s
pedestrian and bicycle safety programs to guide
citywide efforts aimed at protecting people walking
and biking.
•Safe System Alignment: Coordinate traffic
management efforts between the city and university
to support shared Vision Zero goals.
•Community Engagement: Engage students and staff
in education and outreach campaigns to build culture
of safety both on and off campus.
•Policy Coordination: Align university parking and
transportation demand management policies with
citywide mobility strategies.
•Transit and Multimodal Access: Strengthen
collaboration with Razorback Transit to improve
transit service and multimodal access along Vision
Zero corridors.
Evaluation
Fayetteville should continue to collaborate with the
NWARPC and neighboring communities to monitor the
success of individual Vision Zero actions related to
goals included in this and the regional Vision Zero SAP.
Evaluation and regular reporting are essential for the
data-driven approach to Vision Zero. There must be
accountability to the commitment of eliminating traffic
deaths and severe injuries. If certain actions are not
successful, not moving fast enough, or not working
for another reason, the region and member agencies
should assess and modify actions as needed. However,
it is critical that monitoring does not reduce or minimize
the focus on the ultimate performance measure of
eliminating fatal and serious injuries on all roadways
in Fayetteville by 2030. Actions such as the data
dashboard and annual reporting can track progress and
provide insight into a number of metrics, including but
not limited to:
•Crashes involving bicycles and pedestrians
•Crashes resulting from unsafe speeds
•Crashes in rural versus urbanized areas
•Crashes occurring on roadways in Areas
of Persistent Poverty or other underserved
communities
•Safety improvements on HIN corridors
•Number of intersection safety improvements
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E Center St, Fayetteville, AR
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NWA Regional
VISIONZERO
Safety Action Plan
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