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Fayetteville A&P Commission – Meeting Minutes
December 15, 2025 | 2:00 p.m. | Virtual
Present: Chair Moya; Commissioners Hamilton, Wiederkehr, Bunch, Sanderson, Hunt, Kinney
Staff: Ryan Hauck, CEO
I. Call to Order:
Chair Moya called the meeting to order at 2:00 p.m.
II. Approval of Minutes
November 17, 2025 Minutes
Motion: Bunch | Second: Sanderson | Approved unanimously via roll call
III. Old Business
A. Vote – Downtown Fayetteville Coalition (DFC) Agreements
Commission discussed the previously approved three-year Memorandum of Understanding and
one-year staffing services agreement with DFC. Commissioner Hamilton proposed amending the
staffing agreement to two years to provide greater funding certainty. Commissioner Wiederkehr
requested clarification on the $159,000 staffing amount, which CEO Hauck confirmed was for one
year.
Chair Moya expressed support for a two-year staffing agreement. DFC Board President Brian
Crowne addressed the commission, noting the benefit of funding certainty as DFC secures
foundation support and confirmed city funding is structured as a three-year agreement contingent
upon deliverables.
Chair Moya amended the motion to authorize the CEO and Chair to sign a three-year MOU and a
two-year staffing services agreement, with the option to review and consider a third year after year
two. The DFC operations budget will be provided to commissioners following the meeting.
Motion: Hamilton | Second: Hunt | Approved unanimously
B. Vote – FY2026 Budget Appropriation Document
CEO Hauck stated the proposed budget was unchanged from the November presentation. VP of
Finance Walker described the budget as conservative, appropriate given single-digit tax revenue
growth, and clarified the vote was on the three-page appropriation document.
Motion to adopt the FY2026 budget as presented: Wiederkehr | Second: Sanderson | Approved
unanimously
Commissioner Sanderson requested that November HMR data recently received be emailed to
commissioners; staff confirmed it would be shared.
IV. New Business
A. Tourism Industry Owner/Manager Selection Committee
CEO Hauck reviewed the timeline and selection process and requested commissioner
participation. Commissioner Wiederkehr volunteered to serve on the selection committee.
B. Vote – TheatreSquared Advisory Board Nomination
CEO Hauck shared that an advisory board seat was open following Sarah King’s departure. He
recommended nominating Miletus Barille-Callahan, citing his commitment to the arts and prior
TheatreSquared experience. This is a non-voting seat.
Motion: Hamilton | Second: Bunch | Approved unanimously
Mr. Barille-Callahan will interview with TheatreSquared prior to final board approval.
C. Vote – Zartico Three-Year Contract
CEO Hauck presented a proposed three-year contract with Zartico for mobile tracking and media
attribution software, noting the service is included in the FY2026 budget and would replace
Arrivalist. Zartico provides more detailed visitor and spend data, particularly valuable for
restaurant-related HMR revenue, and data could be shared with partners.
Discussion included budget timing due to remaining Arrivalist contractual obligations, the possibility
of early termination or reimbursement, and whether to delay Zartico’s start date. CEO Hauck will
be talking with Arrivalist’ s CEO to see we can terminate the existing contract early. When asked
by Commissioner Hamilton, he explained the benefit of beginning Zartico on January 1 to more
quickly inform marketing investment decisions. VP Walker noted Visit Bentonville currently uses
Zartico.
Motion to authorize the CEO to proceed with a three-year Zartico agreement: Hamilton | Second:
Wiederkehr | Approved unanimously
V. Good of the Order / Adjournment
CEO Hauck reported a successful Cyclo-Cross Nationals event despite cold weather and shared
that a Vice President of Marketing and Communications selection is expected soon.
Meeting adjourned at 2:45 p.m.
Minutes submitted by Amy Stockton, Experience Fayetteville