HomeMy WebLinkAbout2024-12-09 - Minutes -Fayetteville Advertising and Promotion Commission
Minutes December 9th, 2024
Fayetteville Town Center
Commissioners
Present:
Commissioners
Absent:
Staff:
Chrissy Sanderson, Chair, Tourism & Hospitality Representative
Elvis Moya, Tourism & Hospitality Representative (virtual)
Mike Wiederkehr, City Council Representative
Sarah Bunch, City Council Representative
Katherine Kinney, Tourism & Hospitality Representative (virtual)
Andrew Prysby, At Large Position
Todd Martin, Tourism & Hospitality Representative
Molly Rawn, CEO; Jennifer Walker, VP of Finance
I. Chair Sanderson called the meeting to order at 2:00 pm and declared a quorum.
II. Old Business
A. Chair Sanderson asked if there were any corrections or additions to the minutes
and hearing none, stated that the minutes stand as presented.
B. Chair Sanderson then made a motion to add an agenda item related to CEO
transition with CEO Rawn being newly elected as incoming Mayor. It was
seconded by Commissioner Wiederkehr.
III. New Business
A. CEO Report
CEO Rawn presented the 2025 A&P Commission meeting calendar, noting that the
May meeting would be moved from the 4th to the 3rd Monday due to Memorial Day
holiday.
B. Vote. 2025 Budget Presentation.
CEO Rawn began by covering 5 overarching items about the 2025 proposed budget:
1) We are projecting a 4% increase in HMR from our 2024 budgeted amount.
2) 8% personnel increase – relatively flat at EF, increases at FTC
3) $200,000 contribution to TheatreSquared
4) Significant capital expenditures of $1 Million to finish EF’s renovation and
continue with needed upgrades at FTC
5) Presenting a balanced operating budget
Rawn continued by showing in and outflows of $6,272,940 and some key changes for
2025.
1) Key events included Music Cities Activations, Party Animals and Cyclocross
national championships
2) HMR Tax Increase has been budgeted with a 4% increase
3) FTC shows 8% increase in revenue and 600K in capital projects
4) Downtown – we will continue our $125,000 contract with the city, increasing the
amount that flows directly to DFC
5) Personnel – market adjustments at FTC and 3% COLA
She mentioned that the Cyclocross national championships will include a contract that
can be funded by the Cyclocross legacy funds rather than our operating budget.
The fund balance amounts were mentioned: our fund balance is approximately
$6,322,000 with a $1,000,000 operating reserve. Capital reserve is currently depleted
with the number of projects we have done and VP Walker shared that if the commission
wanted to replenish the capital reserves, it could do that.
CEO Rawn asked for questions concerning the presented budget. Commissioner Moya
asked about funds for welcome signage work and Rawn said there was $10,000 in a
specified line item for work on that, noting it would most likely be used for creative
concept and design work.
Rawn also noted that there are funds in Other Events Expenses for a 4th of July
celebration if the team decides to do that.
Commissioner Moya asked about the increase in the DFC line item and Rawn stated it
was because more of the city grant was being allocated to DFC rather than EF, allowing
DFC to pay for more of their operational expenses. Commissioner Moya requested a
breakdown of DFC’s budget as an FYI and Rawn stated she could do that.
A capital reserves discussion ensued with Commissioner Wiederkehr suggesting a 10
year rolling calendar of system upgrades so incoming staff and commissioners know
when items needed to be replaced. VP Walker stated that this was a full spending
capital plan and it was decided that this could be a project for our incoming CEO. With
discussion on how much to fund our capital reserve, VP Walker recommended we first
create our capital plan and then we can be better informed on capital reserve amounts
and there was general agreement to go this route.
With no more questions, Commissioner Sanderson asked for a motion to approve the
2025 budget. Commissioner Moya made the motion to do and it was seconded by
Commissioner Prysby and was approved unanimously via a roll call vote.
CEO Rawn asked if the commission could address the included 2025 Cyclocross
Legacy Fund budget that was included in the packet. She stated that while it was not
included in the operating budget, it would be helpful for the upcoming year.
Commissioner Wiederkehr moved to approve the 2025 Cyclocross Legacy Fund budget
as presented and this was seconded by Commissioner Prysby and was approved via a
unanimous roll call vote.
C. Vote. Furniture purchase for Experience Fayetteville Renovation.
CEO Rawn stated that Amy Stockton secured three quotes from furniture companies
and that this cost was included in the 2025 budget that was just approved. We would like
to move forward with Innerplan, a company also located in downtown Fayetteville.
You will note that we did not include a contingency as we normally do as we hope to get
the total purchase under 160K.
CEO Rawn reviewed the floor plan that this furniture would cover.
Chair Moya asked if the other quotes were in line, price wise, with this quote and Rawn
answered that when the quote was adjusted to reflect the amount of furniture we would
need, and other factors, this quote was in line with the others.
With no other questions, Chair Sanderson asked if we had a motion to authorize the
CEO to accept the Innerplan Office Interiors’ quote and approve expenditures up to
$163,779.30. Commissioner Prysby made the motion with Commissioner Wiederkehr
seconding and it was approved unanimously via a roll call vote.
.
D. CEO Transition
CEO Rawn began by stating she has worked for Experience Fayetteville for 8 years and
has thoroughly enjoyed it. As she takes on the new role of Mayor, she plans to submit a
resignation letter and that she would like to stay employed through January 1st and work
with staff throughout the holidays.
She has had conversations with VP Jennifer Walker about Walker serving as the Interim
CEO and Walker is on board with this recommendation. VP Walker stated that she is
not at this time interested in the role, but was happy to serve in this interim role.
Chair Sanderson asked if there was a motion to approve VP Jennifer Walker as Interim
CEO effective January 2, 2025. Commissioner Wiederkehr made the motion with
Commissioner Prysby seconding it and it was approved unanimously via a roll call vote.
CEO Rawn stated that it was her recommendation that she and Amy Stockton create a
posting and timeline for the position and work with Chair Sanderson on that as
Sanderson had volunteered for that.
Commissioner Wiederkehr suggested we discuss using a hiring firm and it was decided
that the staff and Chair Sanderson would begin a search process for a firm with the plan
being to present a proposal at a special meeting to be called in early January.
With no further announcements, there was a motion and a second by several
commissioners to adjourn the meeting at 3:17pm.
Minutes submitted by Amy Stockton, Director of Operations, Experience Fayetteville