HomeMy WebLinkAbout2024-01-22 - Minutes -
Fayetteville Advertising and Promotion Commission
Minutes January 22, 2024
Fayetteville Town Center
Commissioners
Present:
Commissioners
Absent:
Staff:
Todd Martin, Chair Tourism & Hospitality Representative
Mike Wiederkehr, City Council Representative (online)
Chrissy Sanderson, Tourism & Hospitality Representative
Katherine Kinney, Tourism & Hospitality Representative (online)
Sarah Bunch, City Council Representative (online)
Elvis Moya, Tourism & Hospitality Representative (online)
Andrew Prysby, Commissioner at-large
Molly Rawn, CEO; Jennifer Walker, VP of Finance, Sarah King, VP of
Marketing and Communications
I. Chair Martin called the meeting to order at 2:00 pm and declared a quorum.
II. Old Business
A. Chair Martin presented the November minutes and hearing no additions or
corrections, he stated that the minutes stood approved as presented.
III. New Business
A. 2024 Chair Nomination
Chair Martin nominated Commissioner Chrissy Sanderson as chairperson.
With no other nominations, Chair Martin called for a motion to cease
nominations which Commissioner Mike Wiederkehr made with
Commissioner Moya seconding. Chair Martin asked for a motion to
approve Commissioner Sanderson as chair of 2024 by acclimation, which
was made by Commissioner Moya and seconded by Commissioner
Wiederkehr. It was approved unanimously. With that, Chair Martin
thanked everyone and vacated the seat for Commissioner Sanderson.
B. CEO Report
1. There is no financial report as we’ve not yet received HMR collection
information from the city.
C. Marketing Report
VP of Marketing and Communications Sarah King reviewed the 2023
website stats, showing that year over year they have really grown,
especially email marketing. She remarked that we will cross reference the
top 10 user locations with Arrivalist data. Our website’s number one
referral this year is arkansasrazorbacks.com – which we’ll talk about later in
the meeting as this contract renewal is an agenda item.
King then introduced 3 members of our new advertising agency, Outright
Agency, to the commission:
Jared Schwartz, VP of Strategy & Partner, Grace Boye, Creative Director
and Anne Davis, Director of Marketing.
Stephanie Levinson, Outright’s Media Relations Manager, will be joining us
at the reception after the meeting.
King and Anne Davis then shared a high-level timeline slide and Anne
presented it to the group, ending with March being a launch of the tourism
marketing campaign.
Discussion then turned to Fayetteville Restaurant Week. King said we’ll
have 5 mini films created by UA Journalism students that will be on social
media. We will not be doing events but amplifying what restaurants are
doing.
D. Vote. Contract with IMG College, LLC.
CEO Rawn presented this sponsorship agreement. IMG College, LLC is
the organization that handles all licensing agreements concerning the
Razorbacks. We also did this last year, and as a part of our marketing
strategy, we would like to renew it. It is already in the budget for 2024 in
non-agency advertising.
Commissioner Martin made a motion to approve the contract which was
seconded from Commissioner Wiederkehr. Chair Sanderson asked for a
roll call vote with the motion passing unanimously.
E. Vote. BOK Financial Retirement Savings Plan.
CEO Rawn shared that we’ve almost completed the process to begin the
new retirement plan and today we need the commission to document two
items: that the CEO has authority to sign contracts and legal agreements
on behalf of the Fayetteville A&P and that the commission has authorized
the CEO to delegate other administrative matters to individuals named in
the attached resolution. Chair Martin asked for clarification of who FAP
employees included, and it was stated that it included employees of both
Experience Fayetteville and Fayetteville Town Center. Commissioner Moya
made the motion to adopt the attached BOKF Authorized representative
resolution and Commissioner Bunch seconded it. It was unanimously
approved via a roll call vote.
F. With no other business, Chair Sanderson asked for a motion to adjourn.
Commissioner Martin made a motion to adjourn with Commissioner Bunch
seconding it. The meeting was adjourned at 2:47pm.
Minutes submitted by Amy Stockton, Director of Operations, Experience Fayetteville